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A World Of Crystals At Myntra


Valentine’s Day is the perfect time to add a sparkle. Some bling, shine and glitter – the more the merrier. Swarovski crystal jewellery, with its subtle glamour, classic appeal and fresh designs, thus becomes the perfect choice of wear and gift for this time of the year.

What’s wonderful about Swarovski crystals is that they add a sophisticated and beautiful look to all kinds of jewellery. And who can miss that small print! The crystals offer just the multi-faceted shine that one desires, without paying a hefty price.

SWAROVSKI-Story-inside2_Myntra_140217Swarovski Crystal Worlds

Swarovski is a famous Austrian brand of crystal. The Wattens-based headquarters of Swarovski is a famous tourist stopover known as the Swarovski Kristallwelten or Swarovski Crystal Worlds. Its eye-catching topiary Giant, with crystals for the eyes, is a familiar figure to visitors from around the world. Over 12 million visitors have visited Swarovski Crystal Worlds, making it one of the most popular attractions in Austria. A highlight of the Swarovski Crystal Worlds is a Crystal Cloud, consisting of 800,000 hand-mounted Swarovski crystals!

Daniel Swarovski, the founder, was skilled in the art of glass-cutting. In 1892, he invented an electric cutting machine that made use of hydro-electricity. He used that machine to produce crystal glass, since it could cut more precisely than manual cutting.

However, it was only in 1977 that Swarovski launched its watches and jewellery collection. Overnight, it became a most desirable brand. Besides precisely-cut, high quality, stunning glass crystals, the Swarovski also uses minerals, sand and quartz to create ethereally beautiful pieces of jewellery and watches. The brand is also famous for its crystal figurines, which decorate many homes.

What makes Swarovski crystal jewellery stand out is that being made of crystal beads, which contain around 32% lead, the refraction from the crystal is maximized. The many different beautiful colours in which the crystals are created, is a result of varying refractions of light from the crystals.

Myntra has a stunning collection of rings, bracelets, necklaces and earrings. The versatility of the crystals makes it the perfect accessory to add class to any outfit. Choose from a crystalline set watch, tennis set bracelet, or crystalline bangle watch. The blue angelic set is simply stunning, while the slake bracelet is all the rage. If you wish to flaunt your love for Swarovski, choose the iconic Swan Pendent necklace; the white swan, after all, is the symbol of Swarovski.

For those who want to not only wear Swarovski but also use it, Myntra has the perfect solution in the form of the Swarovski crystalline Stardust pen. If in a mood to go far from the madding crowd, let the Escape Bangle with butterfly motif be your sign.

Whatever be your fashion choice, Swarovski is the perfect ally for the party season.

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