Myntra has been helping you look good for years, and now it will help adorn your homes in equal measure. With its advent into the Home Furnishing segment, Myntra will now extend its fashion and style expertise to every nook and cranny of your house.
Myntra will offer a highly curated collection of home furnishings. The bed, bath and living line will include bedding sets (bed-sheets, blankets, quilts, comforters, bed covers), towels, bath rugs, cushion covers and curtains. Some of the best international and Indian brands such as Portico New York, Welspun, Raymond Home, Trident, Bombay Dyeing, Swayam, among others, will be available on Myntra app and the mobile site.
Choosing the right décor for your homes, even from the best of collections, can get a bit overwhelming and confusing at times. To help you through the purchase process and answer any questions that customers might have, Myntra will also enable consumer engagement with influencers and experts through style based solutions such as ‘Style Chat’.
The Home Furnishing and Decor market online has seen stupendous growth in recent years, growing annually at 70% and is expected to be a Rs. 3000cr market by end of this year. Myntra has aggressive plans for the segment and will aim for a revenue target of Rs. 100cr by FY2016-17 and Rs. 500cr by FY2018. The products will range from Rs. 500 (cushion covers/towels) to Rs. 7000 (bedsheets/bedcovers).
In case you are wondering if Myntra has anything more up its sleeves when it comes to easy access to high quality branded products and curated styles, the answer is yes! The company will also offer two more categories such as Personal Care and Jewelry this year to provide consumers with a holistic fashion and lifestyle experience.