Building a House of Brands
With a curated selection of brands for fashion lovers, most popular styles and collections and one of the most user-friendly apps, Myntra is growing into a powerful platform of being a one-stop destination for not just customers but also some of most popular brands. If you remember, Myntra’s recent brand campaign ‘The Best of Fashion for the Best of You’, captured how easy it is to get the right look for any occasion, with everything available on Myntra app.
Recently Bloomberg TV aired its year-end special show titled ‘Impact to Logo’ which discussed the most impactful campaigns of 2015 and featured Myntra’s ‘House of Brands’ campaign. Below is an interesting conversation between the show’s host, Vikram Oza and Myntra CEO, Ananth Narayanan on the successful campaign and the much talked about mobile-web version of the Myntra app.