New Brands

A Social Date With Hrithik Roshan

A Social Date With Hrithik Roshan

We were super excited for the launch of Hrithik Roshan’s active lifestyle apparel and casual wear brand – HRX on Myntra.com. We planned various contests around it in January to create a buzz; after all it’s not every day that you get to do something awesome with a celebrity in picture.  Google India partnered with us on one of these promotions to host Asia’s first Shoppable Hangout with Hrithik.

 The marketing jabs started quickly as we got the news. The challenge was to promote and spread the word like fire, so we invited our shoppers, bloggers, journalists to watch the hangout live. The marketing machine gun triggered different kinds of contests around Hrithik to launch his brand HRX. One such social contest was – The HRX Xtreme Style  Quiz Contest- where participants answered 5 questions around the brand in the quickest time possible. The uniqueness of this app was that it could run on any device, be it your laptop, tablet, or Smartphone, reaching out to a wider audience. Therefore, we could engage with fans wherever they were. This was a huge hit!

landing pic

The Google Shoppable Hangout venue on January 20 was a mad house! As we were drawing close to lights, camera and action, the craziness took a whole new toll. The technicians on the floor shouting ‘testing 1, 2 3’ and ‘check’ sounded more like a chanting in the halls of J.W.Marriot. The social media team was buzzing tweets every second (exaggeration) to make sure the contest #ShopHrithikWithMyntra creates a big social ripple, and it did. We trended on #1 in India trends and #4 Worldwide by generating more than 5000 tweets. Yaaaaaaay!

shopthehangoutwithhrithik We were hooked to the screen the whole day; of course we were stealing few moments here and there to admire the God in the house, by clicking his pictures for Instagram, Facebook, and Twitter. If that’s not a social date with Hrithik Roshan, then what is?

With Hrithik

Hrithik Roshan’s Clothing Line HRX – Exclusively on Myntra

We’re super excited at the Myntra office to announce our exclusive partnership with fashion iconoclast, Hrithik Roshan, to launch and manufacture his active lifestyle apparel and casual wear brand – HRX.

The HRX range includes casual- and active-wear apparel and sports footwear for men. The products are lightweight and made of premium fabrics crafted with a contemporary slim fit. The entire collection features peppy colors and showcases the latest in active-wear fashion.
Hrithik Roshan for HRX_1

On partnering with Myntra.com and the inspiration behind HRX, Hrithik Roshan said, “I always envisioned HRX to be a platform that could inspire people to bring out their best and to never give up! My team, Afsar Zaidi from Exceed and Sid Shah from The Wild East Group have taken my philosophy and turned it into a brand. Partnering with Myntra.com to launch HRX was the opportune decision as they are in-sync with our philosophy and effortlessly helped in creating the brand, just as I visualized.”

Our CEO and Co-Founder, Mukesh Bansal said, “We are very excited about the opportunity to build original indigenous brands in India. Hrithik has massive fan base and is widely respected for his passion for fitness. We felt that we can create a very unique and lasting brand by taking inspiration from Hrithik’s work ethic, his incredible story of overcoming various setbacks and of course one of the most stylish actors in Bollywood. HRX is a very innovating brand with leading edge fashion that seamlessly merges active lifestyle, global fashion trends and Indian tastes.”

Take a look at the collection here. What do you think of the HRX collection? Sound off in the comments below.

Steve Madden Launches Online Exclusively On Myntra

We go where the fashion high road takes us and this season, it led us right to Steve Madden. Yes, the iconic brand launched exclusively on Myntra this month!

Inspired by the street style in the world’s fashion capitals, Steve Madden’s USP is its positioning between high street brands and luxury labels. Undoubtedly fashion-forward, with a definite rock ‘n’ roll edge, you have to take a look at our collection to find out the reason behind the brand’s cult following.

Steve Madden Creative_2

This exclusive partnership marked another step toward making high street fashion accessible to over 480 cities within Myntra’s reach.

Our Chief Operating Officer, Ganesh Subramanian, said of the partnership, “Steve Madden has propelled the footwear fashion industry to staggering heights. The brand has been immensely successful in catching the ever evolving pulse of Gen Y.”

Steve Madden Creative_1

So if you thought you were about to curb your shoe addiction, well, think again!

 

Being Human, Our Way

Salman Khan’s Being Human brand needs no introduction. One of the reasons behind the brand’s mass appeal is the fact that the proceeds contribute to enabling the charity organisation’s key goals. So we’re extremely happy to announce that Being Human has recently partnered exclusively with us to sell their merchandise online.

Salman Khan said of the partnership, “We chose Myntra.com as our online partner for Being Human clothing as they connected with our philosophy of look good, do good. With Myntra’s expanding customer base, we aim to reach out to not only the youth, but also anyone who believes in the Being Human philosophy across the corners of the country. Myntra has committed that part proceeds from online sales will be contributed to education and healthcare causes supported by Being Human, and we appreciate their gesture.”

being human

Our CEO, Mukesh Bansal, spoke of Being Human’s relevance in the philanthropic context and said, “Today’s youth have developed a strong urge to support noble causes that lead to the upliftment of our society. Being Human has emerged as one such prominent ‘fashion-for-a-cause’ entity. With the brand’s international appeal and Salman’s patronage, we are confident that Being Human merchandise will be well accepted by our shoppers. This association also gives us an opportunity to promote and contribute to the foundation.”

For a brand backed by a name as iconic as Salman Khan’s, it is significant that brand Being Human’s goal to provide education and healthcare to the underprivileged, outreaches his star value.  It has evolved to become a phrase that is synonymous with today’s generation’s need to contribute to their less privileged counterparts. Take a look at our Being Human collection here.

To celebrate the brand’s launch on our site, we also had a fun Twitter quiz, where we shared clues to 10 outfits worn by Salman Khan on screen, and participants had to guess which movie it was from, with #BhaiKaStyle. We got a tremendous response for the contest, and it was soon trending at #3 in India.

collage - bhaikastyle

We’re On Board the MARD Campaign. Are You?

MARD stands for Men Against Rape &  Discrimination. What started as Farhan Akhtar’s initiative to educate and create awareness -through his poem called ‘What is this country that I live in’ – and then an idea born with Tarun Chauhan, creative director of JWT and Atul Kasbekar of Bling, has gained rapid momentum, and we’re not surprised.

It’s not just a celebrity voice. It’s not just us. There are voices waiting to be heard, people eager to take a stand, and MARD is the platform.

How do you pledge allegiance? Sport the MARD tee, beat the stereotype. State your choice to reject gender discrimination and violence against women.

 

Our partnership with MARD gives shoppers from Myntra, exclusive access to MARD T-shirts. These are priced at manufacturing cost to underscore the non-profit nature of the campaign.

Some of our amazing shoppers shared pictures of their MARD purchases. Take a look here and on Instagram

Do you want to be featured too? Send us your pictures (sporting a MARD tee) on Facebook or Twitter!

Roadster & DressBerry – Myntra’s Private Labels Debut this November 2012

One of our core values is Customer Wow – and we promise to deliver just that. Taking the idea a step further, this November, we launched two clothing labels created by Myntra’s very own team!

Roadster isn’t just another label. And DressBerry isn’t just about the clothes. So what is it all about? Here’s the inside story.

Roadster - “I Am Now”

Designed for the young and fearless, Roadster clothes are tough and hard-wearing, just the way you like it. Minimalist, functional, stylish – you can check all these off your list once you own a Roadster piece.

With an irreverent, bold and rugged design, the Roadster’s inaugural line for men features short plackets and mandarin collars in casual shirts this season. These hyper-stylish details are no longer exclusive to high-street labels, we have them at Myntra!

Roadster’s debut collection for women boasts of monochrome basics, some stripe hype and folksy floral patterns. Even the season’s favourite trend – colour blocking –  is made easy with the label’s solid hued skirts, shorts and jeans.

DressBerry – Fun, Feminine, Flirty

Florals. Bows. Sugar, spice and everything nice. That’s DressBerry’s style and it’s just for the girls!

Whether you’re catching up with your girlfriends over iced tea, or dressing up for a quick grab-and-dash to the cupcake shop, DressBerry sets the mood and style for you.

Featuring colour happy hues of candy apple reds, mint greens and tangy yellows, we’re sure girls will fall in love with our collection of tops and dresses from DressBerry!

Which one’s your style – rugged Roadster or flirty DressBerry? Browse through our collection and tell us what your favourites are!

Fall Fanfare – Myntra’s September Brand Launches

It’s the weekend and you’re strolling past shiny display windows showcasing the latest Fall collection. Shopaholics with busy workdays will probably be wondering why the newest styles and fanciest brands aren’t just a click away…

Actually, they are. This month, we added new brands to our impressive repertoire – clothes from Chemistry and Mustard and lingerie from Cake and Garfield. After clothes, can jewellery be far behind? Bluestone Jewellery, with its modernistic take on religious jewellery,  is now available on Myntra!

Also, right in time for winter, we have a selection of stylish jackets, sweaters and sweatshirts from Duke and printed tee essentials from Republic of Spiel for men.

We at Myntra, continue to raise the fashion quotient this Fall…

12 New Reasons to Shop – Myntra’s August Brand Launches

Just when you thought you could curb your shopping addiction, we have you rethinking the timing of your resolution. A slew of new brands have been launched in Myntra this August, including famous brands like GAS, Aviraté and Freecultr. There’s also Ambica Fashions  for those who love all things ethnic. The beauty category has an impressive line up with Lotus, Ponds, L’oreal, Lakmé, Olay and Nivea. In the footwear section, we have Havaianas to update your flip flop collection.
It’s true when they say resolutions are meant to be broken!