New Brands

We’re On Board the MARD Campaign. Are You?

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MARD stands for Men Against Rape &  Discrimination. What started as Farhan Akhtar’s initiative to educate and create awareness -through his poem called ‘What is this country that I live in’ – and then an idea born with Tarun Chauhan, creative director of JWT and Atul Kasbekar of Bling, has gained rapid momentum, and we’re not surprised.

It’s not just a celebrity voice. It’s not just us. There are voices waiting to be heard, people eager to take a stand, and MARD is the platform.

How do you pledge allegiance? Sport the MARD tee, beat the stereotype. State your choice to reject gender discrimination and violence against women.

 

Our partnership with MARD gives shoppers from Myntra, exclusive access to MARD T-shirts. These are priced at manufacturing cost to underscore the non-profit nature of the campaign.

Some of our amazing shoppers shared pictures of their MARD purchases. Take a look here and on Instagram

Do you want to be featured too? Send us your pictures (sporting a MARD tee) on Facebook or Twitter!

Roadster & DressBerry – Myntra’s Private Labels Debut this November

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One of our core values is Customer Wow – and we promise to deliver just that. Taking the idea a step further, this November, we launched two clothing labels created by Myntra’s very own team!

Roadster isn’t just another label. And DressBerry isn’t just about the clothes. So what is it all about? Here’s the inside story.

Roadster - “I Am Now”

Designed for the young and fearless, Roadster clothes are tough and hard-wearing, just the way you like it. Minimalist, functional, stylish – you can check all these off your list once you own a Roadster piece.

With an irreverent, bold and rugged design, the Roadster’s inaugural line for men features short plackets and mandarin collars in casual shirts this season. These hyper-stylish details are no longer exclusive to high-street labels, we have them at Myntra!

Roadster’s debut collection for women boasts of monochrome basics, some stripe hype and folksy floral patterns. Even the season’s favourite trend – colour blocking –  is made easy with the label’s solid hued skirts, shorts and jeans.

DressBerry – Fun, Feminine, Flirty

Florals. Bows. Sugar, spice and everything nice. That’s DressBerry’s style and it’s just for the girls!

Whether you’re catching up with your girlfriends over iced tea, or dressing up for a quick grab-and-dash to the cupcake shop, DressBerry sets the mood and style for you.

Featuring colour happy hues of candy apple reds, mint greens and tangy yellows, we’re sure girls will fall in love with our collection of tops and dresses from DressBerry!

Which one’s your style – rugged Roadster or flirty DressBerry? Browse through our collection and tell us what your favourites are!

Fall Fanfare – Myntra’s September Brand Launches

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It’s the weekend and you’re strolling past shiny display windows showcasing the latest Fall collection. Shopaholics with busy workdays will probably be wondering why the newest styles and fanciest brands aren’t just a click away…

Actually, they are. This month, we added new brands to our impressive repertoire – clothes from Chemistry and Mustard and lingerie from Cake and Garfield. After clothes, can jewellery be far behind? Bluestone Jewellery, with its modernistic take on religious jewellery,  is now available on Myntra!

Also, right in time for winter, we have a selection of stylish jackets, sweaters and sweatshirts from Duke and printed tee essentials from Republic of Spiel for men.

We at Myntra, continue to raise the fashion quotient this Fall…

12 New Reasons to Shop – Myntra’s August Brand Launches

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Just when you thought you could curb your shopping addiction, we have you rethinking the timing of your resolution. A slew of new brands have been launched in Myntra this August, including famous brands like GAS, Aviraté and Freecultr. There’s also Ambica Fashions  for those who love all things ethnic. The beauty category has an impressive line up with Lotus, Ponds, L’oreal, Lakmé, Olay and Nivea. In the footwear section, we have Havaianas to update your flip flop collection.
It’s true when they say resolutions are meant to be broken!