We’re super excited at the Myntra office to announce our exclusive partnership with fashion iconoclast, Hrithik Roshan, to launch and manufacture his active lifestyle apparel and casual wear brand – HRX.
The HRX range includes casual- and active-wear apparel and sports footwear for men. The products are lightweight and made of premium fabrics crafted with a contemporary slim fit. The entire collection features peppy colors and showcases the latest in active-wear fashion.
On partnering with Myntra.com and the inspiration behind HRX, Hrithik Roshan said, “I always envisioned HRX to be a platform that could inspire people to bring out their best and to never give up! My team, Afsar Zaidi from Exceed and Sid Shah from The Wild East Group have taken my philosophy and turned it into a brand. Partnering with Myntra.com to launch HRX was the opportune decision as they are in-sync with our philosophy and effortlessly helped in creating the brand, just as I visualized.”
Our CEO and Co-Founder, Mukesh Bansal said, “We are very excited about the opportunity to build original indigenous brands in India. Hrithik has massive fan base and is widely respected for his passion for fitness. We felt that we can create a very unique and lasting brand by taking inspiration from Hrithik’s work ethic, his incredible story of overcoming various setbacks and of course one of the most stylish actors in Bollywood. HRX is a very innovating brand with leading edge fashion that seamlessly merges active lifestyle, global fashion trends and Indian tastes.”
Take a look at the collection here. What do you think of the HRX collection? Sound off in the comments below.