MARD stands for Men Against Rape & Discrimination. What started as Farhan Akhtar’s initiative to educate and create awareness -through his poem called ‘What is this country that I live in’ – and then an idea born with Tarun Chauhan, creative director of JWT and Atul Kasbekar of Bling, has gained rapid momentum, and we’re not surprised.
It’s not just a celebrity voice. It’s not just us. There are voices waiting to be heard, people eager to take a stand, and MARD is the platform.
How do you pledge allegiance? Sport the MARD tee, beat the stereotype. State your choice to reject gender discrimination and violence against women.
Our partnership with MARD gives shoppers from Myntra, exclusive access to MARD T-shirts. These are priced at manufacturing cost to underscore the non-profit nature of the campaign.
Some of our amazing shoppers shared pictures of their MARD purchases. Take a look here and on Instagram