Denim has gone posh! What was once considered a utilitarian item is now looked upon as a fashion statement, and brands that might not typically be associated with jeans are also getting onboard. It all began at Prada’s Spring 2015 menswear show. Brands like Gucci, Louis Vuitton, Dolce & Gabbana and Burberry introduced denim dresses, coats, culottes and boots in their Spring-Summer collection this year.
With the high fashion tag being attached to it, it has become one of the top choices for occasions like cocktail parties and fashion events. “Distressed denims, bright suspenders and a ditsy-printed shirt can create an old-school look that is charming in every way. Complete your look with simple black brogues and you are all set for that party,” says Myntra’s LookGood Advisor.
According to Amy Leverton, Denim Editor for trend forecasting company WGSN, around 50% of the world is wearing a pair of jeans at any one time, and almost 4 billion pairs are produced every year.
So denim it is! The next time when you pull on your favourite pair of jeans, you might just say to yourself ‘I’m the height of fashion’. Now if you are wondering which denim to buy, just search for denims on your Myntra App and you shall be greeted with a wide collection.