Esprit, a French word for the quality of vitality and vivaciousness, was chosen as the name for the now famous brand of casual fashion when it made its debut in San Francisco (a city known for creativity) in 1968. Its aim was to be the clothing of choice for people who were free spirited, unconventional, unique and daring. The clothes were casual yet stylish, for a generation that wanted to lead their lives in a special way.
Esprit today has become one of the most desirable, high-quality fashion line for men, women and children, with a wide range of clothing and accessories. It is an inclusive brand, inspired by real people and emotions. With Myntra now launching Esprit exclusively on its platform, Esprit’s all-new winter collection is up for grabs online.
The collection on Myntra is a throwback to the ’90s fashion and sports luxe in 405 different styles. Be it roomy tops, sweatshirts, wide trousers, slim skirts, jackets, T-shirts, shorts, coats, creatively coarse sweaters and uncomplicated-in-cut blazers – all with the stamp of style that the brand is known for – fashion lovers will never be short of styles to choose from.
Myntra, given its unparalleled understanding of the online fashion landscape and the ability to partner and develop strategies that complement Esprit’s business imperatives for the region, was a perfect choice for the tie-up. Esprit embraces a full Omni-channel approach to retail operations worldwide. This key partnership is a major step towards this in India.
The tie-up with Esprit enhances Myntra’s large portfolio of over 30 international premium fashion brands.