If one was to trace the evolution of online shopping in India, one would realise that certain things or events have acted as a catalyst for the flood gates to open. The advent of affordable and easily accessible smart phones is one, while increasing penetration of internet, especially on the mobile device, is another. But while these things provided the means and paved the way for the success of e-commerce, what really began to lure the consumers towards it was the huge variety of products available, most of which were packaged in very attractive deals!
The Great Online Shopping Festival (GOSF), was largely responsible for this kind of a lure. The idea of jaw dropping sales and unlimited access to brands in one place was first explored when, in December 12, 2012, Google and Citibank partnered with 50 Indian ecommerce websites to provide Indians a taste of ‘Cyber Monday’ and ‘Black Friday’. Earlier, people were apprehensive about online shopping and kept away from entering their personal / bank details online.
Over the next three years, the event became a huge success, growing the number of participating retailers to a staggering 450. According to a data released by Google in 2013, GOSF saw over two million unique visitors (half of which were women)!
Myntra has been one of the fellow participants at GOSF since the beginning. However, after 2012, it started hosting multiple festive offers round the year. Thus came about shopping festivals like Flipkart’s Big Billion Days and Myntra’s End of Reason Sale.
With its focus on deep partnership with brands, Myntra plans to straddle the multi-faceted landscape of Indian e-commerce industry by keeping customer experience and convenience, and not just mere discounts, at the center of its game plan. This fast evolving landscape has never looked quite so exciting before! More for you to watch out this year.