Fast & Furious 8 Scorches The Roadster Turf
The spirit of adventure that Roadster, Myntra’s outdoor lifestyle brand, is known for, just got amped to higher octane levels, on being named the official fashion partner for Fast & Furious 8, the movie.
In time for the India release of the eighth instalment of NBC Universal’s immensely popular movie franchise – starring Vin Diesel, Dwayne (“The Rock”) Johnson and Jason Statham, not to forget the late Paul Walker’s spirit which remains with the franchise of which he was such a big part – the movie’s unmistakeable adrenalin-driven adventure will now be reflected in Roadster’s apparel.
The partnership between Roadster and Fast & Furious 8 has led to the creation of a ‘Fast & Furious 8 collection by Roadster’, comprising an exciting and innovative range of graphic tees, tops, shirts and denims, with over 120 designs on offer. As an ode to the presence of an increasing number of women in adventure sports today, the collection has an exciting range for women as well as men.
Fans of the movie series will be thrilled to discover tees featuring dramatic visuals of muscle cars as well as iconic quotes from the movies. There are denims, and then there are the Fast & Furious 8 Roadster denims: distinctive accordion panels on the knees allow for enhanced stretch and make for greater riding comfort. The Fast & Furious 8 Roadster collection is priced from Rs.799 onwards.
The Fast & Furious 8 collection by Roadster will be available exclusively on Myntra as well as at the all-new Roadster brand store in Bengaluru. The brick-and-mortar store opened recently has received rave reviews for its futuristic shop, which allows customers to use the latest technology to have a shopping experience with a difference. Touch-interface, ‘Scan & Go’ purchase mechanism, doing away with shopping bags, checkout counters or billing queues, are just some of the things to look out for in the shop.
Fans don’t have to look far to express their passion for the road or the movie.