Big or small, some brands pack a punch when it comes to glamour and fashion. Add convenience and budget-friendliness to it, and you have a winner in every which way. Remember the mini versions of some of its most popular products launched by M.A.C Cosmetics last year? Yup, that’s the one we are talking about. The cult cosmetics brand has now brought the Little M.A.C collection to India, exclsuively through Myntra!
One of the most revered global beauty brands, M.A.C has added an element of ease to its collection by launching them in smaller travel-friendly sizes. Little M.A.C offers some of its classics in tote-able and airport-friendly size of 30ml or less, starting at INR 900.
The travel sized kit includes things you simply cannoty leave the house without. From Lip Glass, the lip gloss, Zoom Lash, the mascara to Pigment, the colour powder that can be used as rouge and eye shadow both, you have all your travel essentials with you. Launch of the collection on Myntra makes the brand accessible to thousands of women across the country.
The beauty and personal care segment on Myntra, launched around nine months ago, is set to grow at a strong growth rate. According to Ananth Narayanan, CEO Myntra-Jabong, Myntra is fast becoming a destination for beauty and personal care products and it will target to grow this category 10x in 10 months. With a strong focus on premium beauty brands, Myntra has recently launched Clinique, Bobbi Brown and Estée Lauder from the ELCA group of cosmetic brands and is planning to launch over 100 brands this year.