Myntra’s first ever Fashionotsav is a celebration of the festive season and all the little joys it brings along with it. The huge collection on Myntra, featuring some of the best brands and ethnic clothing, is an extension of the tagline of the latest ad campaign, “Iss baar sirf tyohar manao, shopping Myntra pe chod do.”
The Ethnic Week, from October 24th to 31st, is going on where people across the country are being encouraged to wear ethnic clothing in the run up to Diwali. Myntra is currently playing host to a style booth at their own office premises; along with that, it has organized a number of other activities with other corporates, news channels and outdoor campaigns.
This is the first time Myntra has engaged customers across so many touch points, in an effort to celebrate the spirit of the season and encourage people to revisit their traditional roots. So, have you been to the Fashionotsav yet?