Here to Disrupt: Rannvijay Singh’s New Clothing Line
For many among us, our first taste of a reality show came from Roadies, a show popularized by Rannvijay Singh, where he rose to fame, first as a contestant, and then as a presenter, and finally as one of the judges. What made him click on screen was the way he embodied the spirit of rebellion – with responsibility and guided by his strong sense of principle.
Rannvijay Singh recently launched his clothing line, Disrupt, exclusively on Myntra. The brainchild of Rannvijay and Shakeef Khan, the brand is meant for those who are free, wild-spirited, and original. The brand philosophy is to ‘disrupt’ the existing conventions and restrictions held in the fashion industry, in which comfort is often sacrificed for the sake of formality. Disrupt aims to set high standards in quality and comfort, with a focus on utility and street style. The colour scheme is mostly vibrant and quirky to reflect the personalities of the wearers.
Catering to men and women, the line of clothing consists of shirts, graphic tees, hoodies, joggers, denim products, and other accessories. According to Rannvijay, “Fashion should always be effortless yet cool.”
Keeping in line with that thought, there is a bit of personality and fashion sense in all the styles offered at Disrupt. The collection is a natural extension of Rannvijay’s persona as a cool and effortless swashbuckler!
The new brand makes for an interesting addition to Myntra’s portfolio of contemporary street fashion and youth culture. The exclusive association with Myntra makes the platform the go-to destination for celebrity driven brands, at the best price.