HRX, the fitness and lifestyle apparel brand, was born out of Bollywood heartthrob Hrithik Roshan’s passion for fitness, and Myntra’s quest to offer diverse and quality products to its youthful and aspirational consumers. From modest beginnings to a Rs 120 crore run rate, Hrithik and Myntra’s HRX has come a long way. And it is aiming to reach even greater heights in the next few years.
In an interview with ET Now, Hrithik and Ananth Narayanan, CEO of Myntra and Jabong, spoke about their plans with the HRX brand and what to expect in the future.
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