In Pursuit Of Excellence
For some theses words ‘In Pursuit of Excellence’ means a challenge; for some it is about having your craft at your command; one sees it as improving upon himself, while for another it is the search for the unknown. The very name of these iconic figures is a benchmark in excellence for the rest of the world, and for them it is nothing but a journey.
For Myntra, the pursuit of excellence has been a combination of these and many more factors. From 2007 onwards, every step in Myntra’s journey maps a desire to be the best at whatever it does. It started off as a portal that focuses on personalization of products and soon transitioned to being the leader in online fashion segment. Here is a look at what the journey has been like for Myntra till mid-2015:
Not the one to shy away from taking bold decisions, Myntra decided to go app only in 2015. This led to the company having one of the most innovative, personalized and user-friendly apps. Despite the many positives, Myntra is humble enough to listen to customers who wanted to have the choice of shopping on different platforms and has decided to re-launch its much loved website by early June this year.
Today the name Myntra is synonymous with ‘fashion’, a range of fashion and lifestyle products, while boasting of a catalogue that not many can compete with. With more than 2000 Indian and International brands, including over 2,50,000 unique styles, the pursuit of excellence continues at Myntra.
A recent addition to its achievements, the ‘Fashion etailer of the Year’ by Indian Retail Awards 2016, is a testimony to Myntra’s vision of providing the best of fashion and the best of experience to its customers. Myntra has been doing its part to make you look good for close to a decade now; it will continue to raise the bar higher in future!