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It Really Is All About You

Have you noticed how the demons inside us make so much more noise than the ones outside? And how it’s tougher to silence the former? Sometimes we are hard put to find the voice to battle the uncertainty and fear we face in our personal and professional lives.

But you don’t have to go far to find your strength. It really is all about you, and all within you. Deepika Padukone’s brand All About You celebrates that unique strength in its latest campaign. With the soulful music playing in the background and the lyrics, “tere saath hai tu”, aptly capturing the essence of the campaign, the ad illustrates how one can conquer any predicament in life when one believes in oneself – in short, encouraging young women all across to believe in the philosophy “you are your biggest strength”.

The ideas ‘feminine’, ‘romantic’ and ‘carefree’ encapsulate the essence of All About You and is inspired by the style of Deepika Padukone, who features in the ad. In her own words, “The new campaign demonstrates and reinforces the brand’s core philosophy of inner strength, modern femininity and elegance.”

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