In the world of reality shows and never ending soap operas that stretch for decades, digital storytelling is like a breath of fresh air. Myntra, in collaboration with Freemantle Media, is all set to bring to you the story of Nupur, Raka and Sameera starting today. Launched by actress Richa Chadda, ‘Confessions – It’s Complicated’ is a series that will definitely be worth the seven minutes of your day!
Essentially a Dramedy, the ‘Confessions’ web series revolves around these three girls new to Mumbai. Full of humor, drama, love, friendship and the misadventures in between, we are drawn into the lives of these independent, spirited women trying to make it big in the city of dreams.
Interestingly, with the target audience being millennials who spend considerable time on social media, the web series is a seamless way for Myntra to connect with an audience the brand relates to. As Myntra’s CMO & Head of International Brands, Gunjan Soni said, “We see digital storytelling as a powerful way to engage with young people. ‘Confessions’ web-series celebrates independent young women and hence is close to our beliefs. We hope the viewers will also enjoy the shoppable styles the protagonists will be wearing!’’
You can catch ‘Confessions – It’s Complicated’ on Facebook and on the Myntra app to see how these ladies leverage fashion and freedom. Myntra will be reaching out to its users via push notification and pop-ups to highlight the series, which premiers today. So are you guys ready for some confessions?