In a recent interview with Bloomberg TV for the show ‘Logo to Impact’, Myntra CEO Ananth Narayanan recounted how at an airport he once met a Myntra customer who was really excited to order Antony Morato jeans. So, what is great about that? Just the fact that the customer is from Namakkal, a small town in Tamil Nadu; or that Antony Morato is an international menswear brand not easily seen in malls in even Tier I cities, let alone Tier II or III cities. But an online fashion destination that houses some of the most iconic international brands makes it possible for that Namakkal man to wear the brand he admires.
While the awareness and aspiration for international fashion continues to grow among Indian youth, accessibility still remains a constraint for many people from smaller towns. Myntra has over 8 million shoppers, not all of whom are from Metros. Presently, over 50% of revenue for international brands at Myntra comes from Tier II and III cities.
Consolidating its status as a ‘house of best fashion brands’, Myntra has launched a new International Brand Campaign called ‘#JustArrived’.
The campaign showcases Myntra’s growing portfolio, with over 11,000 unique styles from 25+ international brands, available over the last 15 months. Recent additions have been iconic global brands such as M&S, Forever 21, Timberland & Jeep among others, being retailed online exclusively through Myntra.
It’s raining fashion! Shop for your favorite international brands, only on Myntra App!
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