Malaika Lends Her Panache For Niza’s Launch On Myntra
Elaborate, intricate style from Spain met the sultry beauty and panache of Malaika Arora at the exclusive, high-octane launch of Spanish fashion brand Niza. Walking the ramp for Myntra at its Bangalore headquarters, actress and model Malaika Arora dazzled in a simple yet elegant Niza outfit. It was as if the two were simply meant for each other. Globally renowned for its elegant and sophisticated designs, Niza fits well with Myntra’s ambition to bring the choicest quality of fashion for the discerning Indian urban trailblazer, believes Ananya Tripathi, Head – Category and Chief Strategy Officer, Myntra. It also marks the expansion of Myntra’s international fashion brand portfolio. The contemporary Spanish brand is making its maiden foray into the Indian market with this exclusive tie-up with Myntra, through their strategic partner Zashed. Internationally, Niza has more than 35 single-brand outlets and more than 500 multi-brand outlets. Coming from the land where people are known for their zest of life, the collection seems to infuse the rich culture and colours of the land in its very design. Unique embroidery and appliqués in quality fabrics, brightly coloured garments with a personality of their own, while still embracing current day trends, Niza is a refreshing new take on premium fashion through its product and design sensibility. In India, Niza offers classic western wear apparel, adding just a slight desi flare to make it perfect for the modern Indian woman. Check out the collection on Myntra platforms!