Myntra and Mango have many reasons to rejoice today, and so do fans of both!
Myntra announced today that it has been awarded the master distribution and management rights for Mango, the famous Spanish fast fashion brand, making it the first e-commerce company globally to manage the omni-channel strategy for a global fashion brand.
Myntra and Mango’s association isn’t recent. Since 2014, Mango products have been listed on Myntra to stellar response. Mango is one of the top five womenswear fashion brands on Myntra today. It was Myntra’s popularity and presence as an online retail platform that helped harbour this partnership.
From here onwards, Myntra will take responsibility for Mango’s online and offline presence including Mango.com in India. As a part of this, Myntra plans to curate and facilitate 25-30 Mango stores and have the brand listed exclusively on Myntra and Jabong.
Ananth Narayanan, CEO, Myntra & Jabong, is really excited to be the first e-commerce company to be awarded these exclusive rights by a leading global fashion brand such as Mango. This agreement further strengthens Myntra’s position as the leading fashion and lifestyle destination and is in line with its strategy to provide customers access to the best of international brands.
“We expect to grow Mango’s India business exponentially over the next five years. This event marks an epoch in our journey and the beginning of a new age in omni-channel fashion in the country,” says Ananth.
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