Anouk, our ethnic fashion brand recently unveiled a new collection in association with the ‘Queen of Quirk’, Masaba Gupta. The ‘Masaba for Anouk’ collection is young, unapologetic and demands the responsibility of being the centre of attention. Masaba has masterfully combined the contemporary ethnic styles of Anouk with her strikingly unique motifs like the lock and key.
The designer showcased her first collection at the Lakme Fashion Week when she was only 19, and since then this young diva has not looked back. Masaba’s personal growth is in tandem with Anouk’s philosophy – to redefine the existing trends with fervor.
Airing her thoughts on the new collection, Masaba said, “This collection is close to me as Anouk personifies every young Indian woman who I like to speak to through my designs. She has a passion for life, flair for fashion and loves unique bold design concepts.”
Anouk announced Masaba as its Creative Director in October last year to translate her designs and create a versatile style experience for the contemporary women. With 40 unique styles ranging from INR 1399 to 4199, the collection is exclusively available on Myntra and Flipkart.
This collection will be a unique addition to other designer wear from Manish Arora, Rajesh Pratap, JJ Valaya and Ritu Kumar, available online only through the Myntra app.