This icon turns heads wherever he goes. He has left his fans star struck at every playing field. His game was an extension of his persona and it goes with saying, so are his ventures beyond cricket. The God of cricket, Sachin Tendulakar, has now ventured into online fashion with Myntra, by launching his menswear brand True Blue on the fashion and lifestyle portal.
Launched offline in May this year, True Blue is the product of an association between Sachin Tendulkar and Arvind Fashion Brands. Myntra has now tied up with the latter to retail the brand online.
“It is exciting to note that True Blue will be available online on Myntra to the many customers across the country and continues its pursuit of emerging as an iconic brand from India,” said Tendulkar. “True Blue embodies my identity and corresponds to the way I look at fashion. I believe in fashion that endows personal comfort, reflecting an individual’s style and not just a form of demonstration,” he added.
True Blue is a reinterpretation of traditional Indian motifs and apparel with the touch of the modern. The range is minimal, consisting of light summer suits to shirts, T-shirts, chinos, waistcoats and other basics, making for stylish everyday wear.
The excitement at Myntra is palpable at this association. Speaking on the occasion, Prasad Kompalli, Head eCommerce Platform, Myntra, shared “Celebrity fashion is a rapidly evolving segment in India and Myntra is at the forefront of enabling celebrity fashion brands build strong digital footprints. True Blue brings alive and effectively combines Sachin’s passion for India and fashion. We are proud to partner with his venture and help establish Sachin as a fashion icon.”