Myntra Plays The Durga Puja Santa Claus
Chants of “Maa ashchhe” are already in the air in Bengal, and among Bengalis across the country. The phrase that translates as “Mother is coming”, is much more than mere words for a Bengali. It is a feeling and an emotion; it is the whiff of the sounds of dhaak (a kind of drum), dhunochi dance, morning prayers, evening revelry, decorated and innovatively designed pandal, good food, and an entire community coming together in a spirit of joy and festivity. It means Durga Puja is around the corner!
While most of the activities are packed in those few days of the Puja, there is one that steals the march over everything else and is a source of much excitement for every member of the family, from the youngest to the oldest. Of course we are talking about shopping!
New clothes, and plenty of them, are essential for every Bengali during Durga Puja. The joy of planning their attire for the different days of the Puja heralds the beginning of the festival. Here’s how Myntra is playing Santa Claus this season of Durga Puja.
Highlighting the palpable excitement before Puja, and the festive selection on Myntra, this 360-degree campaign positions Myntra as the ultimate Puja fashion destination, with something for everyone. The Bengali commercial brings together renowned theatre and film actor Sabyasachi Chakraborty and his family in the film.
On the back of a strong contextual regional communication strategy, Myntra is showcasing its depth of selection for the festival season. It also has a dedicated store on its platform for the festival that highlights brands, designs and styles that shoppers can pick and choose from. Come, celebrate gifts for festivals, and the festivity of gifts with Myntra.