“Jo chaho milega, jab Myntra ka sale khulega”. That’s right. That is Myntra’s promise to you for the 5th edition of our flagship End of Reason Sale (EORS), happening from January 3-5, 2017.
Most of you must have spotted Myntra’s latest ad campaign to announce the launch of EORS, featuring Olympic champion and ace shuttler P V Sindhu and heartthrob Hrithik Roshan. The ad shows Sindhu browsing through the Myntra app on her phone even as she serves back to two opponents at a badminton game, while Hrithik Roshan, clad in his HRX sports gear shouts out the dates of the sale before he jogs ahead.
Besides the TV ad, Myntra has also introduced gamification for the first time to engage closely with customers. The game, available on the Myntra app, allows you to play, accumulate points, and win early access to the sale. There is an array of other innovative activities, like the Mannequin Challenge, which will be used to reveal the prices of products to customers. And don’t be surprised if you spot a Wish List Ballot at movie theatres that gives you the opportunity to have your wishes granted during the sale.
About 1800 top Indian and international brands, some of them showcasing the new winter collection, are going to be part of the sale, allowing over 10 million customers to get their hands on a whole new wardrobe for the New Year. Myntra’s shoppers can enjoy shopping on the mobile app, mobile web and the desktop site. There will be something for everybody, from florals, monochrome, colourblocks to prints.