Adding another dimension to its burgeoning jewelry category, Myntra has partnered with Swarovski, the time-honored jewelry and accessory brand, known world over for its sparkling crystal ware. A vast collection of the Swarovski earrings, bracelets, necklaces, sets, watches, writing instruments and more will be available online, exclusively on Myntra’s website and mobile app.
The partnership also marks a first for Swarovski, with the company venturing into online retailing for the first time. The objective is to consolidate reach and share access with tech-savvy consumers as well as nascent Tier II markets. Myntra has a strong focus on reaching Tier II & Tier III markets by diversifying its offering of brands and allowing easy access to best of fashion and lifestyle to every corner of the country.
The Swarovski e-boutique will be part of Myntra’s premium offerings. The much loved collection available at the brick-and-mortar Swarovski stores will now be available at the click of button. In all, there will be over 300 selections for customers to choose from, with prices ranging from Rs 1,990 to Rs 49,900. We bet the collection will add a sparkle to your eyes!