Myntra Takes Chemistry, AKS Under Its Wings
Marking the launch of the Myntra Accelerator Program – which aims to nurture young, local brands and help them grow into national brands – Myntra has taken women’s clothing brands Chemistry and AKS Clothing under its wings.
The brands will have the advantage of leveraging the largest mass premium customer base of Myntra and Jabong, and a well-established network of operational support, besides data-driven insights on consumer choices and behaviour. Myntra on the other hand, gets to work with the best of Indian entrepreneurial talent in the brand-building space as well as add more unique products for its customers and increase its exclusive offering.
As the leaders in the fashion and lifestyle space in India, Myntra and Jabong are well positioned to work closely with these emerging brands to propel them to the national stage. In the next three years, Myntra hopes to create $1 billion worth of incremental values for all its Accelerator brands.
Chemistry is known for its women’s fashion line that’s trendy, clean and uncomplicated, meant for those who prefer honest, individualistic and durable attire, irrespective of their age. AKS is an ethnic wear brand for the modern day Indian women.
Myntra selected these two brands seeing their design aesthetics and talent, as well as their performance and potential. While Chemistry has a reach of around half a million customers at present, AKS has achieved a GMV of $6 million in just three years. Through the Myntra Accelerator Program, Chemistry is expected to take its customer reach to 3 million in the next three years, while AKS is expected to see a ten-fold growth within the same duration.
With successful in-house brands such as Roadster and HRX, Myntra has the know-how of creating brands that have the potential to be category leaders. You can now indulge your urban look with Chemistry and your ethnic needs with AKS, on Myntra and Jabong.