In a glittering event in Delhi last evening, Myntra, the official style partners for the IIFA Weekend 2018, in Bangkok on 23rd June, announced its exclusive red carpet line for the event. Myntra’s fashion show at the IIFA Rocks, Bangkok, during the IIFA weekend will set a benchmark in democratising fashion with live engagement for Myntra consumers in India, as they shop the looks off the ramp.
Yes, you heard it right. Red carpet looks once meant for the stars, is literally accessible to customers in India at their fingertips, at an affordable price. The looks will be put together from an assortment of outfits and accessories, by a Myntra team of in-house experts. The curated styles will showcase Bollywood style icons’ Red Carpet looks, such as the classic Evening Pastels, the Fun Ruffles and Flounce, the glamorous Baroque Nights (Black + Gold), the sexy Woo in Ruby and the trending Asymmetric Hemlines. All of these will be shoppable on Myntra platforms.
This is the second year in a row that Myntra will be the official style partner for IIFA, after a highly successful first edition last year. The popular ‘Style Icon of the Year’ award will be back, where shoppers on Myntra vote for their style icon, from among five nominees. What’s more, the Green Carpet segment where celebrities share their fashion insights with Myntra’s consumers, will also be seen again.
Watch this space for more updates soon!
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