Remember flipping through old photo albums of your parents? The bell bottom pants, polka dot shirts, huge sunglasses, inspired by iconic Bollywood trends, would stand right out of the photos. Fast forward a little to the early 90s, when Madhuri Dixit’s purple sari from Hum Aapke Hain Kaun was a must-have for wedding shenanigans. And we have all seen the sartorial trends lean heavily towards the t-shirt and patiala look after Jab We Met, haven’t we?
Bollywood’s influence on Indian fashion trends is as old as the industry itself. Hence it is only natural that India’s leading fashion destination, Myntra, reaches out to its audience through one of the biggest Bollywood events there is today. Myntra is the official Style Partner for the coveted Bollywood awards ceremony, IIFA Weekend & Awards 2017. And, taking its association with IIFA a step further, Myntra is all set to host an exciting fashion show at IIFA’s first ever edition in New York!
Times Square, New York – which is always buzzing as a shopper’s paradise with the best of high fashion brands – will be the ramp for IIFA Stomp on 13th July, styled exclusively by Myntra! The fashion show will showcase outfits and accessories available on the Myntra platform, put together by the team of in-house experts. From everyday wear to airport looks with funky add-ons, the curated attires will have it all.
Staying true to IIFA’s Bollywood connect, the showstoppers will Bollywood divas Dia Mirza and Tapsee Pannu. In a departure from conventional ramp walks, the models at IIFA Stomp will symbolically ‘unramp’. Not for them, the usual catwalk – they will be walking in groups and expressing themselves while having fun on the go.
What’s more, fashion lovers can shop online for the looks unveiled at the fashion show real time!
Myntra customers can look forward to many other exciting engagement opportunities revolving around fashion and their favourite stars. The Myntra app makes it possible for more than 20 million app users to ‘Vote for Your Favourite Style Icon’. The winner with the maximum votes will be awarded as The Style Icon Of The Year by Myntra at the IIFA Awards ceremony. An exciting Green Carpet integration will have celebrities share their fashion insights with the Myntra consumers.
While Myntra brings the best of fashion under one roof, IIFA brings the best of Bollywood together. By styling IIFA at New York this year, Myntra is underscoring its commitment to making global fashion available to its shoppers.