Did you know that almost one in two online purchases in the fashion and lifestyle segments are made by a woman, and that sales to women are increasing almost 25 per cent faster pace than sales to men?
Did you also know that there are few cities such as Nagpur, Mysore and Aizwal – where only women have shopped online? And black is the most preferred color!
Yes, now we know what women want, the brands they purchase, colours they prefer and categories they shop for! We also know what men buy for women. Thanks to a recent survey among Myntra’s women shoppers, we’ve been able to get some interesting insights!