You wouldn’t really associate World Telecommunications Day with fashion or style, that’s why we thought it would be fun to link the two, and run a contest on Twitter! We mixed the two genres by conducting a quiz, consisting of 10 questions, in which both a mobile and knowledge of fashion played a part.
We used the hashtag #DialForStyle, and gave out a total of 10 clues, at 10-15 minute intervals, with a set of numbers accompanying each clue. These numbers, when typed using an alpha-numeric keyboard, would actually spell out a word related to fashion. For example (and this is the one we gave the participants too) “The style bible for many: 86483. When you type in these numbers in your alphanumeric keypad, you get ‘Vogue’! “ By the fourth question, we had started trending. (#3 in the image above) It wasn’t just the number of responses that thrilled us, but the appreciation for the creativity!
— Priyanka Sharma (@piufairy) May 17, 2013
— Sukhi Aatma™ (@Sukhi_Aatmaa) May 17, 2013
— Miss Sen (@sensneha) May 17, 2013
If you’re not following us on Twitter, now’s the time!
PS: Thanks Lighthouse Insights, for the wonderful coverage!