Friendship Day is on Aug 4th, but our celebrations started earlier! On Facebook, we have a special app called ‘Friends With Benefits‘, using which you can generate a style quotient for your friends. The application is all about how well you really know your friend, their choices and who they really are. Based on your ratings across few quirky parameters like Time Magazine Vs GQ or Homemade Vs Junk food, the style expert at Myntra gives your friend a style quotient. Both friends win coupons to shop at Myntra.com. You can also share these results with their network on Facebook. This fun and interactive app is an attempt to build a bond between two good friends and bring out their style quotient.
Over on Twitter, we ran a contest – #FriendsAndFashion. Participants had to solve ten different kinds of puzzles -anagrams, riddles, colour codes, fill in the blanks etc, related to fashion and friends, to win vouchers. The contest trended in India at #1, with two lucky winners getting vouchers for themselves and their friends.