Attention, all fashionistas! The country’s first high fashion event online is here to fulfill every bit of your fashion fantasies. Throw in a dash of conversations with celebs, exclusive looks put together by Bollywood’s style icons, fashion and fitness tips from Hrithik Roshan and Deepika Padukone, and it will be an affair to remember. We are talking about Myntra’s Big Fashion Gig, which kicks off at 12 am on April 8 and promises three days of unique fashion experiences.
The biggest attraction of the event will be Hrithik sharing his essentials for fitness and fashion, and Deepika her summer styling secrets, with hand-picked looks available exclusively for the three days.
Besides Hrithik and Deepika, Myntra has collaborated with Bollywood celebrities and cricketers like Anusha Dandekar, Virat Kohli, Yuvraj Singh, M.S. Dhoni to give customers first hand tips on the latest trends and styles in fashion. Some of the gigs lined up include, Wanderlust, Men 2.0, HRX Factor with Hrithik, Deepika’s Spring Secrets, Motorcycle Diaries, Vogue Trendcaster, Girls night out and Fashion Beatbox.
The three-day event will provide fashion lovers with access to the latest Spring Summer Collection of top global brands, some of which are exclusive to Myntra and Jabong. Some of the brands that will be available during this period include Dorothy Perkins, Next, Aeropostale, Forever 21 Men, Clinique, Bobbi Brown, Corelle and Howards, among others.
There’s even better news for those who love a touch of exclusivity. During the Big Fashion Gig limited edition products such as watches from Versace, Raymond Weil and Apple, bags from Kipling, helmets from Royal Enfield, sports shoes from Adidas, Puma, Nike and Supra, jewellery from Bro Code and Suhani Pittie, among others will also be available.
A special segment at the event will feature live auctions of designer wear from Deepika’s closet, autographed denims from Hrithik and autographed merchandise from Yuvraj Singh; proceeds from the auction will go to a cause picked by each celebrity.
The Big Fashion Gig is all set to become a hot Myntra property, just like the End of Reason Sale, to be hosted twice a year, at the beginning of summer and autumn. BFG though will be driven by fashion, brands, styles, designs and trends, and is a move away from the traditional discount format. The first edition promises to begin with a bang, so make sure you don’t miss this crackling event!