Anyone even remotely connected to fashion knows her name; interestingly enough, many people with no interest in fashion are nevertheless well acquainted with her name too. That is because over twenty five years in the fashion industry and she has established herself as a pioneer in the Indian and international fashion fraternity. Ritu Beri is a name that resonates in the fashion world with great command and respect. Popularly called ‘The Donatella Versace of Bollywood’, ‘The First Lady of Fashion in India’ and ‘India’s Fashion Queen’, Beri’s illustrious career has been an inspiration for a number of fashion aspirants in the country.
There are many firsts to her name. Her first major international achievement came in the year 1998 when she became the first Indian to present her first collection named ‘la semaine de la haute couture’ in Paris. She later went on to head a French label, ‘The Jean Louis Scherrer’. She also holds the distinction of being the only Indian designer to be featured in Promostyl’s magazine, Acustyl, which predicts future fashion trends worldwide and was also named by the Time magazine among the people to watch in International Business. Her book ‘Firefly- A Fairytale’ is the most expensive one to have been authored by an Indian.
Ritu has also designed for the Barbie doll, and has been a consultant for London’s Harrods store, as well as various international brands like Volvo, Swarovski and Honda Motors.
Her international clientele includes some of the most celebrated international names like Bill Clinton, Prince Charles, Nicole Kidman, Moulin Rouge while in India she has managed notable Indian celebrities like Madhuri Dixit, Rani Mukherji, Priety Zinta.
The ace fashion celebrity has been felicitated with many coveted awards which include Millennium Achiever Award and Rashtriya Shiromani Award in 2000, Global Excellence Award in 2004 and Kalpana Chawla Excellence Award in 2007. And in 2010, she was conferred one of the highest civilian wards by the French government ‘Chevalier dans I’Ordre des Arts et des Lettres’. Excellence seems to be a way of life for the first lady of Indian fashion.
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