After five consecutive years and seven editions, Myntra’s signature End of Reason Sale is an online shopping festival that has become a part of every fashion enthusiast’s life. And it is not just the discounts but the whole customer experience of Myntra that has touched many lives and helped spread the EORS fever far and wide in India. Last year, with the help of data driven insights, Myntra realized that Novi from Aizwal has been one of the most consistent shoppers on the platform, especially during EORS. She shops at every EORS and enjoys managing the wardrobes of her two little daughters along with her own.
Getting bigger and better with each version, the eighth edition of Myntra’s EORS promises over 6 lakh styles from over 2500 brands. Discount offers will range between 50% to 80%. The sale will be held between 22nd and 25th of June.
You can have your pick from the widest range of brands including leading domestic and international players such as: Nike, Adidas, Puma, Forever 21, Swarovski, Tommy Hilfiger, Jack & Jones, Flying Machine, Marks & Spencer and Mango along with Myntra’s private brands, such as Roadster, HRX, All About You, Mast and Harbour at attractive prices and special offers.
As in the past, Tier II and III cities and towns will be a significant area of focus. Myntra has created the necessary infrastructure to increase delivery speed by 15% and has doubled its Kirana network of stores to 7500 spanning 50 cities, thereby targeting to complete 90% deliveries within a week of the sale.
Apart from that, innovative concepts to improve shopping experience of the consumers are in place. Check out ‘Price Reveal’ which will give you ample time to wishlist your favourite items two days prior to the sales event, starting from 8pm on 19th June to June 21st.
There’s also ‘Early Access’, allowing you to make purchases during the price reveal period itself for a small fee. Make sure you bag your favourite items before the floodgates open.
One of the other customer-centric initiatives is the Quick Cash programme through which you can send personalized links asking your friends to visit Myntra during EORS. On every visit, you will earn additional discounts. Besides, this is really the time for you to log into the Myntra app, where Augmented Reality based games are ready for you to play and earn redeemable coins from.
EORS 8 is prepped and ready to entertain over 11 million unique users for Myntra over four days. Have you started making your wishlist? Don’t wait, the clock is ticking!
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