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Their Hearts Lie In Their Feet

Legendary athlete Jesse Owens won four gold medals at the 1936 Berlin Olympics, wearing sprint shoes that Adi Dassler had crafted for him with his own hands. It is said that when Owens tried them on, he wanted those shoes or none at all. Considering state-of-the-art back then too, the Dassler running shoes boasted of anatomic form, elastic construction and proven durability.

Today, various brands are carefully crafting equipment that helps athletes and sportspersons enhance their performance. Some brands even tailor their products according to the needs of athletes. For instance, the Adidas AdiZero Adios (known as World’s Fastest Shoes) worn by Haile Gabrselassie boast of cushioning preferred by some heel strikers; the ‘torsion bar’ through the middle of the sole makes for a smooth transition from landing to take off.


In the Indian sporting arena, the market for specialized equipment is growing fast. However, that said, there are many talented athletes who come from an underprivileged background and are unable to afford quality equipment and accessories for their training. Stories of Rio Olympic qualifiers O.P. Jaisha and Nitendra Rawat have come to the fore recently, trying hard to continue training at huge personal cost. Myntra wanted to help Nitendra Rawat, Olympic-bound marathon runner who was struggling between his intense love for running and accessibility to training equipment.  As promised, we recently sent the entire sports equipment to Rawat to help him concentrate on his training, instead of having to worry about finances. We would like to encourage you to do your bit to help others in need around you.

Sometimes a little kindness can go a long way in your life and the life of others!


This is what Rawat tweeted recently.

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