We are in the midst of the Indian wedding season, and demonetization notwithstanding, shopping for bridal wear is on in full swing. And if you thought wedding shopping for the Big Fat Indian Wedding was only about the trousseau, think again. The wedding shopping starts well before the event and continues well after the event, encompassing the extended family, friends of the family and often the household staff of the family.
When it comes to wedding dresses, tradition continues to play a big role, even as the modern styles make their presence felt in subtle ways, making the wedding dresses a blend of the modern and the classical.
From the catwalk to the mandap
Today’s bride (and groom) are also looking for something that’s not just stylish to wear, but branded, preferably. If not branded wedding wear, they are looking to be inspired by top-of-the-line designers who have brought out special wedding collections, which set the tone for the weddings of the year.
Is there anything more magical a display than Bridal Fashion Week, asks the London-born, New York-based Elle Strauss, Fashion Director at Brides.com. “The millennial girls want to know what’s the latest. They want to make a statement on their day. And, they don’t want to look like every other bride.”
India has its own share of wedding-wear weeks, where the biggest display of bridal finery, apparel and products happen, showcasing the finest and widest range of designers and brands.
Trousseau shopping under one roof
Myntra offers a year-long platform to purchase bridal wear for the bride, groom and entourage, which is especially convenient when you consider that the wedding season calendar varies across India.
When it comes to wedding wear, sarees are still the first choice. Myntra offers the wedding shopper plenty to choose from – from Kanjeevarams and Bhagalpuris in irresistible colours to the latest trend of embroidered satin and chiffon and embellished sarees. What’s more, one can do it from the comfort of one’s home on the laptop or Myntra App, instead of hopping from one mall to another.
Lehenga Cholis come a close second to sarees when it comes to the Indian bride’s favourite wedding wear, and Myntra has a huge collection in the most vibrant colours, as befits the occasion. The Lehenga-Choli collection is not just for women but for little girls also.
From The Bride To The Groom
When it comes to bridal wear, can a groom be far behind? The menswear wedding collection is as fashionable as the womenswear. The kurta-pyjama collection, or the kurta worn with dhoti pants (which allow for easy donning of the traditional attire) – all in silk – allows one to look one’s traditional best.
The wedding collection on Myntra is not limited to merely Indian ethnic, but includes western wear as well, which suit wedding receptions. There is a huge collection of dapper suits and smart blazers for both men and women to tie the knot in style.
"Tying The Knot In Style"
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