Do Won Chang and his wife Jin Sook moved to California in the early 1980s with a dream to make it big in the retail business. After going through their fair share of initial struggle, the couple decided to get into the garment business with a 900 square foot store in Los Angeles in 1984 called Fashion 21. That was just the beginning!
Today the brand, which was renamed Forever 21, is one of the most searched for fashion brands on the internet, and now it is available to fashionistas exclusively on their Myntra App. Forever 21 struck all the right chords with the young and the fashionable, right from its initial years.
The ever popular brand is already creating ripples on the Myntra app, with over 100 styles sold within couple of hours of the launch! The brand has debuted on the app with its winter collection, which carries an array of colourful prints and patterns, printed tops, footwear, sunglasses, bottom wear, lingerie and accessories.
Speaking on the launch, Prasad Kompalli, Head – eCommerce Platform, Myntra, said “Launch of marquee brands such as Forever 21 reinforces our leadership position as a major House of Brands. Forever 21 has always enjoyed undivided consumer love by offering international trends right from the catwalk.” He adds, “With this new addition, it strengthens our belief in great fashion selection, our ambition to be the destination for biggest brands and our mission to help people look good.”
Pleased to announce the beginning of a long mutual relationship with Myntra, Timmy Sarna, Managing Director, DLF Brands said, “Forever21 is a natural choice to kick off this venture as it is one of our most popular brands. We believe that our products bring a lot of joy to many people. This partnership will ensure that our products reach all the corners of India where we don’t have a retail presence.”
So, what are you waiting for? Indulge into a collection that will be a joy forever!