Wrogn Is Right
True, isn’t it?
Captain of Indian Test squad and Indian cricket’s pin-up boy, Virat Kohli certainly believes that Wrogn is Right! Kohli is known to play his game aggressively, bare his emotions loud in public, yet retain a level headedness – the sign of a great player.
His on-field qualities spill well into off-field persona too. Kohli is one of the fashionable sportsmen in the country. Late last year, Virat launched ‘WROGN’ (read: wrong), a breakaway men’s fashion brand, exclusively available online on the Myntra app. The brand sports trendy t-shirts, shirts, chinos, slim-fit trousers and casual jackets.
Virat says, “Style for me has always been an effortless expression of my persona, breaking free from trends and setting my own. The idea behind Wrogn is an echo of that philosophy. This collection is my way of strengthening the connection with my fans, inspiring them to go Wrogn to set things right every day. Wrogn will respect the intelligent, lead the non-conformist and challenge the uncertainties.”
Being a celebrity cricketer does not take anything away from his involvement with the brand. “Myntra would never work with stars who cannot devote time to their label,” says Gautam Kotamraju, SVP, New Initiatives, Myntra. He adds that they co-create products with directions from the star. Kohli shared a lot of style inputs from his own wardrobe on the fabric, colour and fit of the products with the brand’s design team. Now getting Virat’s style has never been so easy.
Grab the Kohli style in one tap on the Myntra app!