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- Myntra forks an exclusive zone for Gen-Z on its platform ahead of EORS, called ‘Style Cast’, with 60+ brands curating and creating styles
- Ahead of EORS-15, Myntra gives a big boost to Indian wear category with the launch of Meena Bazaar
- Ahead of EORS-15, Myntra brings American tween girl brand, ‘Justice’ to India to cater to the growing tweenage fashion segment
- Myntra strengthens its international brands’ portfolio further with the launch of DeFacto, on its platform
- Myntra forays into Social Commerce at scale; Launches ‘M-Live’ for real-time video-enabled, interactive shopping experience, guided by experts
- Myntra Beauty launches Anastasia Beverly Hills; Iconic Brow and Cosmetic Brand to significantly bolster Myntra’s collection of international beauty brands
- Myntra launches Myntra Luxe, its luxury store; collaborates with The Collective to bring its luxury range, including many first-time brands, to the store
- Myntra brings popular UK-based fashion brand ‘Missguided’ within easy reach of fashion-forward shoppers in India
- ‘Myntra Fashion Superstar’ Season 3 returns to crown India’s next big fashion influencer; Meet the 12 chosen ones all set to compete for the coveted title; To be streamed on Myntra Studio and Voot
- A panel of uber-trendy fashion icons to judge India’s most-admired fashion digital reality show - Myntra Fashion Superstar on Voot
- Myntra and Voot partner to bring Myntra Fashion Superstar Season 3
- Myntra Hosts MPL Sports’ Official Team India Merchandise
- Myntra launches a one-of-its-kind AI powered in-depth Skincare Advisor Experience in association with Revieve
- Chitrangda Singh to be the face of the new campaign of ‘All About You’ from Myntra, a brand that celebrates women’s indomitable spirit
- Myntra concludes its Big Fashion Festival with a record 52 million visitors and over 8 million orders across categories
- Nautica launches ‘Spare Moments’ Campaign with Bollywood Star Arjun Kapoor
- Myntra eliminates 100% single-use plastic packaging, delivering a plastic-free edition of its ongoing Big Fashion Festival
- Myntra registers the biggest-ever opening day for its Big Fashion Festival; Registers record-breaking ~19 mn visitors; ~6 lac items purchased in the first hour
- Myntra Kickstarts its Mega Festive Campaign ‘Tyohar Ki Fashion Shopping’ to Reach ~150 Mn Customers
- Myntra expects ~5.5 million customers to shop during the biggest-ever edition of its upcoming ‘Big Fashion Festival’
- Myntra Set for its Big Fashion Festival with the Addition of a Fulfilment Centre in Kolkata; Significantly Ramps-up Overall Storage Capacity
- Myntra’s Big Fashion Festival set to arrive with its biggest-ever edition; to be held between October 3 – 10, 2021
- Myntra expands kirana network to 25K stores; undertakes 11K hires for last-mile delivery and customer support ahead of the festive season
- Myntra adopts ‘SuperCoins’ as its loyalty currency; SuperCoins can now be earned and redeemed across Myntra and Flipkart
- Myntra Beauty Launches Luxury Ayurvedic lifestyle brand ‘Amrutam’; Strengthens position in Beauty & Personal Care with flagship range of natural haircare and skincare solutions
- Myntra and Flipkart announce partnership with iconic British sports brand, Slazenger
- Myntra scales up sustainability efforts, becomes the first e-commerce player in the country to partner with Better Cotton Initiative
- Gen-Z fashion-favourite Urbanic kicks off to a roaring start on Myntra with over 51k items purchased by ~22k shoppers on day one
- Samantha Akkineni raises the fashion quotient as she hits the screens for Myntra’s mega brand campaign
- Myntra partners with Urbanic; deepens its connect with fashion-forward Gen-Z by bolstering its fashion-in-trend portfolio
- Myntra's latest brand films featuring Fashion Icons Hrithik Roshan and Kiara Advani go live
- Beauty sensation Disha Patani highlights Myntra as ‘India’s New Beauty Expert’ in the latest brand campaign
- Vijay Deverakonda presents Myntra as the 'India's Fashion Expert' in its latest campaign
- 'India's Fashion Expert' campaign launched by Myntra ahead of Onam features Fashion Icon Dulquer Salmaan
- Myntra’s latest brand campaign featuring leading fashion icons set to strengthen its position as India’s Fashion Expert
- Myntra adds 2000 new Home and Living styles with the launch of leading retailer ‘Home Centre’ on its platform
- In a major boost to the industry, Myntra’s biggest-ever edition of EORS enables 3000+ brands to connect with 42 lakh customers by selling 18 million products
- Myntra’s day 1 of EORS brings the joy of shopping to a record breaking 1.2 million customers who purchased 4 million products
- Myntra’s EORS is here! The mega fashion carnival arrives with the best value-based deals for the enthusiastic shopper
- Starting EORS-14, Myntra will empower its customers with an unrestricted ‘Style Exchange’ option
- Myntra set to host EORS-14 from July 3 to 8, bringing the best value deals to customers
- Myntra recognized by Great Place to Work Institute as one of India’s Top 100 Best Companies To Work for in 2021
- Myntra records 300% growth in Lingerie and Loungewear segment during 2020
- Myntra doubles down on its customer commitment to the Beauty category with the launch of #1 global brow brand, ‘Benefit Cosmetics’
- Myntra strengthens its kids fashion portfolio with the launch of Alia Bhatt’s sustainable clothing brand ‘Ed-a-Mamma’
- Myntra’s brand TAAVI stays committed to 10,000 artisans through the pandemic with steady orders to support their livelihoods
- The specially curated ‘Myntra for Earth’ store offers over 5500 sustainable styles from 70 brands to ‘environment-conscious shoppers’
- Mango announces actress Vaani Kapoor as its first brand ambassador for India
- Whistle Podu! Myntra takes centre stage on the Chennai Super Kings jersey as the official fashion partner
- Myntra strengthens its Beauty and Personal Care portfolio with the launch of Bath & Body Works
- Myntra announces India’s biggest fashion event for women, ‘Myntra for Her’, set to be held between March 6-9
- Taavi launches its first Personal Care range of products on Flipkart and Myntra
- Myntra enhances leave benefits for a happier, healthier and productive workforce
- Myntra Partners with Actor-Producer Lakshmi Manchu’s Teach For Change to Spread joy to less privileged school children
- Fossil expands partnership with Flipkart and Myntra, launches latest GEN 5E series in India
- Kidswear registers the highest growth among all categories on Myntra in 2020
- Take your fashion quotient up several notches with these must-haves from Myntra’s 13th edition of End of Reason Sale
- Myntra records its highest-ever visitors at 15 million+ on day 1 of its flagship EORS; registers more than 110% growth in traffic over normal days
- Myntra’s 13th edition of EORS all geared to bring New Year cheer to over 40 million visitors
- Edwin Kubzar crowned India’s next big fashion influencer as a spectacular Myntra Fashion Superstar Season 2 ends with record 150 Mn views
- Myntra announces mega marketing campaign to reach 250 million customers ahead of the 13th edition of its flagship, EORS
- Myntra launches ‘Myntra-Mall’ on its app; India's first digital mall in partnership with brands, to offer them a unique platform to connect with their consumers, ahead of EORS
- Over 50% of Myntra EORS -13 orders will come from solar-powered Fulfilment Centers
- In Myntra’s new campaign, Star Couple Chaitanya and Samantha Akkineni spread the festive cheer with their adorable chemistry
- Myntra offers a sustainable clothing range in partnership with LENZING™ ECOVERO™ this festive season
- Myntra Fashion Superstar’ returns with season-2, to break fashion stereotypes and crown India’s next big fashion influencer; goes live on October 27 on Myntra Studio
- Myntra sets record with ~100% growth in orders over the previous edition of Big Fashion Festival; 4 million customers shop during the event
- Myntra’s ‘Big Fashion Festival’ gets off to a roaring start: witnesses the highest-ever visitors at 14 million in a single day, clocking 100% growth on day 1 of the event, over last year
- Myntra offers the largest-ever assortment of 5000 brands and 9 lakh styles, including region-specific ethnic collections to celebrate its Big Fashion Festival
- As a part of Myntra’s new campaign, ‘Festive Moments styled By Myntra’ Soha & Saif Ali Khan bring the sweetness of Durga Pujo to the fore
- Myntra partners with Max Fashion ahead of its ‘Big Fashion Festival’; launches 15000 new styles
- Myntra’s Big Fashion Festival marks the arrival of the biggest and most awaited shopping season of the year
- Mango accelerates its expansion in India with Myntra; launches 10 new retail outlets
- Myntra and Mumbai Indians join hands to bring fashion, form & style to the upcoming T20 season
- Sushmita Sen joins the elite judging panel for season-2 of India’s only digital fashion reality show, ‘Myntra Fashion Superstar
- “Whistle Podu!” as Myntra partners with Chennai Super Kings for the T20 cricket league
- Myntra adds its touch of style to this T20 season; set to be the fashion partner for Royal Challengers Bangalore
- Myntra ropes in Samantha Akkineni as its brand ambassador to enhance its foothold in the South
- 3.5 million customers shop during the 12th edition of Myntra’s EORS
- Tier 2 and 3 markets lead day one of Myntra’s EORS
- Myntra announces the 12th edition of EORS; geared to handle 20,000 orders per minute
- Myntra announces new marketing campaign to engage with 150 million consumers ahead of its flagship event, EORS
- Myntra registers its biggest ever End of Reason Sale with 50% rise in orders over last year
- Myntra’s End of Reason Sale registers it’s biggest ever opening with over 3.3 million products sold on Day 1. Registers 67% rise in orders over last year
- Myntra announces the 11th edition of the End of Reason Sale with over 8.5 lakh styles from 3000+ brands
- Myntra Launches Luxury Fashion brand, Pernia’s POP-UP SHOP ahead of the wedding season
- Myntra introduces ‘Alterations’ as a service to enhance online fashion shopping experience, ahead of its flagship End of Reason Sale
- Myntra ushers in the festive season with ‘Big Fashion Days’ from September 29 – October 4
- Myntra and Tissot partner to enable shoppers in India to buy Swiss watchmaker’s premium watches online
- Myntra brings kids wear brand, OshKosh B’Gosh® to India in partnership with Tablez
- Myntra recognized as one of the 100 Best Companies for Women in India
- ‘Myntra launches ‘Fashion Superstar’, world’s first digitalfashion reality show
- ‘House of Pataudi’ releases, ‘Stories of Love’, featuring its customers; First campaign features a couple from Kerala
- Myntra registers its biggest ever End of Reason Sale with over 9 million items ordered by over 2 million customers
- Myntra announces the arrival of the 10th and biggest edition of the End of Reason Sale with unmatched offers on over 8 lakh styles from 3000+ brands
- THE ALL NEW “SUMMER PALACE COLLECTION” BY HOUSE OF PATAUDI NOW AVAILABLE ON MYNTRA
- HRX by Hrithik Roshan Launches Sports Performance Innerwear for Men
- Avengers: Endgame – The action has begun at Myntra
- Gear up for the Final season of Game of Thrones with GoT merchandise from Myntra
- ‘Myntra gives sneakerheads a unique experience with Nike’s latest Air Max collectionstreet fashion
- ‘Myntra and Fossil Group partner to launch Tryst – the world’s first collection of watches designed/powered by Artificial Intelligence
- H&M to be sold on Indian E-commerce Platforms Myntra and Jabong
- Myntra expects 60% sales from Tier 2 and 3 cities for its 7th edition of EORS, Targets 25x sales of a normal day
- 20 million items wish-listed by consumers ahead of Myntra’s EORS
- Myntra clocks 5 crores within the first five minutes of the sale
- Myntra records biggest EORS ever; 65% new customers and 60% sales from Tier 2 and 3 cities
- Myntra clocks 5 crores within the first five minutes of the sale
- Myntra expects 60% sales from Tier 2 and 3 cities for its 7th edition of EORS, Targets 25x sales of a normal day
- Myntra well set on its path to growth and profitability with a strengthened leadership team
- Myntra ties-up with Tommy Hilfiger – Shoppers in India given a chance to pick the TommyXGigi collection straight off the ramp from the show in Los Angeles!
- Myntra wins master franchise rights for Mango in India
Recent Posts
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Myntra Launches Meena Bazaar, Boosts Indian Wear Category
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Myntra casts wider net to tap Gen-Z shoppers
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Exclusive: Myntra to increase its focus on Beauty and Personal category; plans to add 500 brands and 50,000 styles by 2022
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Myntra brings Justice, a young girls’ fashion brand, to India
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How Myntra is strategising the social commerce path through creator economy
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Myntra Strengthens its International Brands’ Portfolio, Launches DeFacto