A Glimpse of The Future of Fashion at Myntra Tech Threads

Myntra tech threads 2019

In an evening full of fun, fashion, technology, culture and all things colourful, Myntra’s annual brand summit, Tech Threads, brought together over 250 leading domestic and global fashion brands to celebrate the business of fashion. The 2019 edition of Tech Threads witnessed eminent speakers discussing the future of fashion ranging from technology, evolving consumer behavior and creating supply chain efficiencies to transform fashion retail in India.

Myntra Tech Threads 2019

Making the evening more colorful was the fashion show and partner awards for the best brands in each category. Bollywood heartthrob and co-owner of leading active wear sports brand HRX, Hrithik Roshan created ripples with his energetic presence. He was there to launch the latest brand campaign focused on fitness for HRX.

Myntra Tech Threads 2019

Myntra Tech Threads 2019

Myntra Tech Threads 2019

Myntra Tech Threads 2019

Myntra Tech Threads 2019

Myntra Tech Threads 2019 - Hrithik

Brand partners were given insights on how Myntra will continue to drive value by investing in a fashion specific supply chain, data-based fashion retailing and digitally powered brand building.

In his key note address Head of Myntra Jabong, Amar Nagaram, pointed out that Myntra is transforming the way India consumes fashion. He highlighted that Myntra’s unique selections, omni-channel approach and data driven insights are the essence of customer centricity. The strong emotional connect that Myntra has with its customers, fashion expertise led content, and sustained engagement has transformed Myntra into the first voice of fashion in in the country.

Myntra tech threads 2019

Myntra tech threads 2019

Myntra Tech Threads 2019

This year’s Tech Threads also saw a riot of colours through curated fashion shows for ethnic and western wear to showcase the new season collection, as well as a dance performance by Terrence Lewis, one of India’s leading choreographers.

Related Articles

‘Rowdy Wear’ by Actor Vijay Deverakonda Debuts on Myntra

Myntra is bringing back the fresh appeal of the 90’s aesthetics with the launch of Rowdy Wear. Owned by the famous....

The Quintessential Love Story Brought to Life by House of Pataudi

True love ages like fine wine and the couple that portrays this the best is Mrs. & Mr. Shah from Indore. For them,....

‘Insiders’ to Glam Up with Myntra Masterclasses!

It is time for Myntra Insiders to rejoice! Stepping out feeling like a celebrity is now a thing that all of them can....

Myntra Launches Actor Mahesh Babu’s Apparel Brand ‘The Humbl Co.’

The launch of Mahesh Babu’s brand ‘The Humbl Co.’ on Myntra will make it accessible to a wide audience across India.

Making Heads Turn? Be Unskippable, à la Myntra

Start with a classic attire of your choice – a skirt, a pant suit, a bodycon dress or whatever takes your fancy. Add....

Cut A Stylish Figure This No Shave November

No Shave November or Movember is here and we can see manly beards being displayed in all their glory. The Movember....

Tanumita Ghosh Crowned as the First Myntra Fashion Superstar

After eight weeks of creative chaos and hilarious, out-of-the box challenges, the curtains have finally closed on the....

Men Stock Up on Fragrances While Women Buy Lipsticks on Myntra This Festive Season

Out of the million reasons why everyone loves the festive season, going on shopping sprees and looking your absolute....

What’s Diwali Without a Wardrobe and Make-up Overhaul?

The excitement of the festive season that usually begins with Navratri and Durga Puja builds up and reaches a crescendo....

Give Your Home A Myntra Makeover This Diwali

It is that time of the year when cheer and excitement is in the air, and the aroma of laddoos and other savories fill....