A New Level Of Partnership Between Myntra And Hrithik’s HRX

Taking its collaboration with Bollywood star Hrithik Roshan’s active lifestyle brand, HRX, to another level, Myntra has acquired a majority stake in the brand. This strategic investment is a first of its kind in the industry, wherein a celebrity incubated brand has aligned with the country’s leading e-fashion retailer in an equity model.

HRX Myntra Partnership

HRX is Myntra’s one of the most successful private brands and combines fashion and fitness with inspiration drawn from the actor himself. “The mission of our brand is to impact, transform and empower a billion people in their journey to be the best version of themselves. The new partnership with Myntra is a stride closer to fulfilling this mission. I’ve always been passionate about physical and mental fitness and the changes it brings to everyone’s life, and this collaboration is a big positive step we have taken towards the change,” said Hrithik on the occasion.

Rajesh Narkar, Brand Director and VP, Myntra Fashion Brands said, “Myntra has a sound understanding of consumer preferences and trends specific to various categories, including sportswear. With healthy lifestyles on the rise and customers increasingly looking for fashionable and functional activewear choices, we believe the strategic acquisition of a majority stake in HRX will help in propelling the brand to the forefront of the active lifestyle wear segment.”

Myntra HRX partnership

With this acquisition, the brand will be able to leverage certain benefits exclusive to Myntra’s in-house brands, such as technology to provide better consumer experience, access to data on consumer preferences, etc. it will be in a position to offer even better products and experiences for the brand’s enthusiasts. HRX aims to double its revenues to Rs. 200 crore in the current financial year and is gearing up to go offline in the next financial year.

Related Articles

Myntra Onboards Alluring Luxury Ayurvedic Brand Amrutam

The brand places a strong emphasis on sustainability.

Here is How Myntra’s Beauty and Skincare Segment Continues to Grow From Strength to Strength

The segment has been as resilient as ever.

Urbanic is on Myntra and We Can’t Keep Calm!

At Myntra, we thrive on driving unique collaborations and partnerships in our endeavour to bring the trendiest styles....

All You Need to Know About Our Latest Sportswear Addition – the Iconic British Brand Slazenger

The British sportswear brand is available offers the best of activewear fashion.

Myntra’s Home & Living Category Expands Further With the Launch of Home Center

The brand offers thousand of popular styles.

Ahead of EORS-14, Myntra Strengthens its Kids Wear Portfolio With Alia Bhatt’s Clothing Brand Ed-a-Mamma

The homegrown brand makes a serious case for sustainability.

Myntra for Earth Offers its Customers a Choice of Sustainability

It's a one-of-its-kind Myntra theme store dedicated especially to sustainable fashion alternatives.

Myntra: Official Fashion Partners of Royal Challengers Bangalore!

RCB’s ardent fan base can expect a lot of engagement and insights into the lives of their favourite cricketing heroes.

Myntra’s brand partner, Varanga, walks the talk on women empowerment

Myntra’s unparalleled support and critical insights have enabled the brand, and Ragini as an entrepreneur, to grow.

Vaani’s Verve Brings Alive the Mango Spring-Summer Collection

The ‘Happy and I know it’ themed campaign portrays the energy, confidence and youthful spirit of the modern Indian woman.