A New Level Of Partnership Between Myntra And Hrithik’s HRX

Taking its collaboration with Bollywood star Hrithik Roshan’s active lifestyle brand, HRX, to another level, Myntra has acquired a majority stake in the brand. This strategic investment is a first of its kind in the industry, wherein a celebrity incubated brand has aligned with the country’s leading e-fashion retailer in an equity model.

HRX Myntra Partnership

HRX is Myntra’s one of the most successful private brands and combines fashion and fitness with inspiration drawn from the actor himself. “The mission of our brand is to impact, transform and empower a billion people in their journey to be the best version of themselves. The new partnership with Myntra is a stride closer to fulfilling this mission. I’ve always been passionate about physical and mental fitness and the changes it brings to everyone’s life, and this collaboration is a big positive step we have taken towards the change,” said Hrithik on the occasion.

Rajesh Narkar, Brand Director and VP, Myntra Fashion Brands said, “Myntra has a sound understanding of consumer preferences and trends specific to various categories, including sportswear. With healthy lifestyles on the rise and customers increasingly looking for fashionable and functional activewear choices, we believe the strategic acquisition of a majority stake in HRX will help in propelling the brand to the forefront of the active lifestyle wear segment.”

Myntra HRX partnership

With this acquisition, the brand will be able to leverage certain benefits exclusive to Myntra’s in-house brands, such as technology to provide better consumer experience, access to data on consumer preferences, etc. it will be in a position to offer even better products and experiences for the brand’s enthusiasts. HRX aims to double its revenues to Rs. 200 crore in the current financial year and is gearing up to go offline in the next financial year.

Related Articles

‘Rowdy Wear’ by Actor Vijay Deverakonda Debuts on Myntra

Myntra is bringing back the fresh appeal of the 90’s aesthetics with the launch of Rowdy Wear. Owned by the famous....

The Quintessential Love Story Brought to Life by House of Pataudi

True love ages like fine wine and the couple that portrays this the best is Mrs. & Mr. Shah from Indore. For them,....

‘Insiders’ to Glam Up with Myntra Masterclasses!

It is time for Myntra Insiders to rejoice! Stepping out feeling like a celebrity is now a thing that all of them can....

Myntra Launches Actor Mahesh Babu’s Apparel Brand ‘The Humbl Co.’

The launch of Mahesh Babu’s brand ‘The Humbl Co.’ on Myntra will make it accessible to a wide audience across India.

Making Heads Turn? Be Unskippable, à la Myntra

Start with a classic attire of your choice – a skirt, a pant suit, a bodycon dress or whatever takes your fancy. Add....

Cut A Stylish Figure This No Shave November

No Shave November or Movember is here and we can see manly beards being displayed in all their glory. The Movember....

A Glimpse of The Future of Fashion at Myntra Tech Threads

In an evening full of fun, fashion, technology, culture and all things colourful, Myntra’s annual brand summit,....

Tanumita Ghosh Crowned as the First Myntra Fashion Superstar

After eight weeks of creative chaos and hilarious, out-of-the box challenges, the curtains have finally closed on the....

Men Stock Up on Fragrances While Women Buy Lipsticks on Myntra This Festive Season

Out of the million reasons why everyone loves the festive season, going on shopping sprees and looking your absolute....

What’s Diwali Without a Wardrobe and Make-up Overhaul?

The excitement of the festive season that usually begins with Navratri and Durga Puja builds up and reaches a crescendo....