Ahead of EORS-13, Myntra Launches India’s First Digital Mall on its app

Our drive for innovation is only accelerating and, as the premier fashion and lifestyle destination of the country, we are in constant pursuit to create offerings that truly can democratise fashion. Conceptualised and developed completely in-house during the pandemic, we are proud to launch Myntra Mall – India’s first digital mall in partnership with brands, to offer them a unique platform to connect with their consumers, like never before!

Replicating real mall-like shopping experience, the new in-app shopping platform will bring together the best of online and offline shopping experience. M-Mall will give a one-of-its-kind opportunity for brands to establish their own distinct identity and engage customers in their unique style, right in time for EORS 13 and the winter season!


A superlative user and partner experience

The Myntra-Mall exemplifies how technology can be leveraged to create a superlative user experience in the digital space. Through the Myntra-Mall Official Brand Stores (OBS), brands will be able to connect with the customers right at the discovery process and generate sharper consumer insights that pave the path for further development and growth.

Myntra-Mall is poised to become the go-to online channel for brands to strengthen their online presence while driving user engagement and establishing their unique brand identity. In addition, for several brands yet to create a formidable online presence, Myntra-Mall will now give them the opportunity to integrate offline touchpoints and create their own exclusive online presence, offering experiences at par with large e-commerce entities that today’s online shopper is accustomed to.

In its initial phase, we have launched the digital mall in partnership with 30 brands that will showcase their collection in a mall-like setting under one roof. Each brand will have their customized and personalised space and design. This allows them to run their own content and create a signature experience for the customers independently.

Myntra Mall is just the solution to make one’s discovery process interactive, smoother, and as close to the real thing as possible! Shoppers will also be able to easily view and pick various offerings from their brand of choice, including new launches, latest collection, best offers, bestsellers, popular categories, latest trends, and more.

So, go give it a spin. It’s going to change the way you shop online. Promise!

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