Ahead of EORS, Myntra Brings Popular American Tween Girl Brand Justice to Its Platform

Ever struggled to shop for tweens while toggling screens between kids wear and adult wear? Ever compromised on fashion when the design is right, but the fit isn’t, or vice versa? You are not alone. And to put an end to this struggle, Myntra is expanding its tweens wear category, strengthening the kid’s portfolio ahead of the EORS 15 with the launch of one of the most famous American tween girls’ brands – Justice on its platform.

Tween Girl Brand Justice

 

What’s on offer?

 

A collection exclusively made for tweens/teen girls to express their individuality. Justice collection on Myntra offers a wide range of daily casuals and athleisure wear for girls in the age group of 8-15 years. Categories include dresses, t-shirts and tops, bottoms priced between INR 699 to INR 2999. 

 

Always the “first” choice for tween angels

 

Staying true to its name, the American fashion brand offers quality, value, and style in all its designs. Behind the worldwide popularity of Justice clothing is its trendsetting designs that are in sync with the changing fashion sensibilities of today’s teenagers. Ever since its inception in 2004, the brand has emphasized the importance of inspiring girls to be confident and independent, and that is reflected in the designs as well.

 

Speaking on the launch, Manohar Kamath, CXO and Chief, House of Brands, Flipkart Group, said, “As a platform that holistically caters to the fashion needs of people under one roof and, the tween category is an integral part of the overall value proposition in the segment. Our partnership with Justice gives our House of Brands portfolio a leg up, further strengthening the category on the platform. Being a nascent category, a majority of shoppers look at either the kidswear or the adult segments for the right fit for tweens, but we aspire to solve for this and grow this as an independent segment many folds on our platform with a sizable contribution from tier 1 and tier 2 cities. Justice offers a strong value proposition, not just in terms of the product but also its ethos, centred on inspiring girls to be confident and independent. We are extremely delighted to be partnering and delivering the Justice brand to our shoppers in India.” 

 

The kidswear category has witnessed a 100% YoY growth so far on Myntra. And with a popular brand like Justice on board, the segment is expected to grow even further. You can explore the high on fashion Justice collection here.

 

The 15th edition of the End of Reason Sale (EORS) will be held between 18 and 23 December, bringing for you over 1.1 lakh styles in the kidswear category. So, go ahead and Wishlist all your favourite brands today!

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