Ready, steady, and boom! The most awaited fashion event in the country, the Myntra’s End of Reason Sale (EORS), is set to go live from 20th to 24th December. With a challenging year coming to a close, the 13th edition of EORS is all prepped up and ready to bring you the best of everything and set the tone for the coming year!

Catalogues, offers and brand partnerships are bigger than ever this edition. Shoppers can look forward to special deals and attractive prices on the app, ending the year on a cheerful and positive note. We are prepared for a massive surge in demand, more than 4X the usual and 1.5X over the last winter edition of EORS, with close to 50% of the contribution coming from Tier 2 & Tier 3 markets.

Here’s what you can expect

EORS is incomplete without an exciting ‘price reveal’ or an ‘early access’ feature that not only offers an engaging experience for the shoppers but also an advantage to access the best of deals ahead of everyone else. Scheduled between the December 18-19 midnight, Myntra Insiders (Members of Myntra’s Loyalty Program) will get to enjoy exclusive early access along with a free four-month subscription to Gaana Plus. Non-members can get exclusive early access during this period by paying a fee of ₹99.

But that’s not all!

Customers can avail a variety of never-before offers and at incredible prices from the biggest brands.  Exciting deals awaiting new shoppers as well on Myntra, and a flat Rs. 500 off on the first transaction and one-month free delivery are some of them! Customers can also get the most of EORS deals by inviting friends to the event and paying close attention to multiple offers from banks like ICICI and Kotak Mahindra.

The best of brands from popular categories

EORS 13 will bring the largest collection of domestic and international brands at the best prices and offers imaginable. Customers can shop from over 9 lakh styles from over 3000 brands on offer. Grab the best deals on leading brands such as Nike, Puma, Adidas, USPA, Levis, HRX and more. Given the upcoming holiday season, EORS is also an opportune time to refresh your wardrobe with the latest trends and styles from brands like W, Marks & Spencer, Mango, GAP, UCB, Vero Moda, H&M, and ONLY, among others and enter the New Year in style.

We are also adding more styles and collections to some of our leading in-house brands such as Roadster, HRX, House of Pataudi, Dressberry, Anouk, Sangria, Ether, Taavi, Kook N Keech, and more.

As part of seasonal hauls, beauty and fashion lovers will also get to shop from a variety of beauty and personal care products, among other key categories such as ethnic, active-wear, kids-wear, watches, and winter-wear. Some of the categories such as personal care, kids wear, women’s innerwear, watches and wearables are expected to witness 2X growth.

EORS means constant growth and engagement!

We are leaving no stone unturned despite the ongoing pandemic and are all geared up to cater to the needs of the customers across 27,000 pin codes, with the help of over 20,000 Kirana partners under the MENSA (Myntra Extended Network for Service Augmentation) network. About three-fourth of our deliveries will happen through our MENSA network, thus enhancing the earnings of our hardworking partners.

We have also significantly scaled up our successful omni-channel model to 200+ brands, which facilitates direct delivery of merchandise from the stores to the consumers’ doorstep. It streamlines the delivery process for customers, as well as allows brands to reach a wide base of customers safely.

EORS 13 we are not only growing in numbers and reach, but also in our intent to go ‘vocal for local’. There are more than 6500 Indian handloom products from 30+ brands on the platform, giving impetus to SMEs and the ‘Make in India’ effort. Good news for saree lovers – we have a heavily expanded saree section, housing all major Indian brands!

Our newly launched Myntra Mall, deserves a special mention for being the first digital mall of India!  Myntra Mall promises to bring customers and their favourite brands closer together, where shoppers choose to enter the brand stores for an appraisal on the entire offering, with the convenience of being online.

Besides being the biggest edition ever, EORS 13 is also going to be special and impactful for another reason. In a bid to reaffirm our commitment towards sustainability, Myntra will be delivering 50% of the orders during the event from solar-powered Fulfilment Centers at Bhiwandi and Bilaspur.

The celebs’ touch

Besides unmatched offers and products, Myntra is taking consumer engagement to unprecedented levels, through a robust celebrity and influencer-led campaign! Watch out for our EORS faces including Hrithik Roshan, Kiara Advani, Chaitanya and Samantha Akkineni, and Bhuvan Bam, among others, who have made this edition the biggest celebrity influencer activation to date!

Hoping this season and EORS 13 bring you much joy and delight and helps you start the new year on a high note!