An Ode To All The Roadsters…

Ibn Battuta, a medieval traveler-scholar once said, “Traveling – it leaves you speechless, then turns you into a storyteller.” Isn’t that truer than anything you have ever heard? When you travel not to reach the destination, but to live and experience the road that leads you to it, that’s when you feel most exhilarated. Being on the road has a feel of its own. There are no limits and boundaries. You didn’t come from anywhere and you aren’t going anywhere. Its freedom.

The new brand campaign by Roadster themed, “The Road is Waiting” captures the essence of this passion. As a brand, Roadster has become synonymous with travel and adventure, motivating young people to embrace the road. This launch is a step to further this. There is something about simplicity, comfort and hardiness in clothing that arouses in travelers the need to set out, to experience the world.

You can pick from a range of Roadster shirts and t-shirts for men and women. A recently launched collection, The Freelander Collection, also boasts of some of the most interesting picks such as sneakers, slip-ons and sweaters for men and women. Each piece is ready for an adventure!

The campaign ad film is shot entirely on the Indian terrain, showcasing the beauty and fury of nature, and inviting you to “find the gap in the world”. To fill the space that is empty on the road. It promises you that you will make life-long friends out of perfect stranger during this journey.

Oh, and women power alert: the campaign bashes the stereotype that only men go on adventures and live on the road, by primarily featuring women exuberating thrill and peace at the same time.

Related Articles

What makes Rompers stay in trend?

In recent times, many have gone gaga over rompers. Comfy and a total time-saver, they are an eye-catching alternative....

Go Tra-La-La with Myntra

Guess what is young India’s favorite celebrity couple up to these days? Oh yes, we are talking about Bollywood....

The Big And Small Moments Behind EORS 8

With every edition of EORS, Myntra keeps raising the bar for itself. For now, we are bringing together the big and....

Technology Meets Tradition for Myntra’s EORS

From selling food grains, biscuits, sugar and soaps, to delivering fashion, kirana stores in India are now doing it....

Get, Set, ‘Blink Go’ This EORS

We live in an age where the role of technology is indispensable in our lives. From commerce to fashion, everything is....

The Wait Is Over! Begin Your Shopping Spree At Myntra’s EORS

After five consecutive years and seven editions, Myntra’s signature End of Reason Sale is an online shopping festival....

Roadster Store Expansion Plans To Mark Half A Century By 2020

The Roadster fever is catching on and in the next couple of years, Myntra plans to rigorously spread its offline....

Roadster Go Introduces You To The New Era Of Speed Shopping

Do you love shopping but despise the long queues at the checkout? It seems like a test of patience every time. Well,....

Of Swabhimaan, Chocolates, Carnations And A Lot More On Women’s Day

It’s International Women’s Day and the world is abuzz with activities to mark the occasion. Besides grand gestures....

Here’s How To Rock Holi In White

Holi Hai! The festival of colors is here again and so is the need for the perfect outfit. While Holi is known for....