Are you Ready for Myntra’s Next Fashion Superstar?
The hunt for Myntra’s next big Fashion Superstar has begun. The one-of-a-kind digital fashion reality show which premiered last year is once again set to drive the best fashion content and keep you entertained throughout the season. Like the last season, the eight-part series will be aired on our very own Myntra Studio, every Tuesday and MTV at 7 pm every Sunday.
This year, we are focusing on something more than just fashion. Under this season’s official hashtag #MFSChangeTheConversation, the show and its contestants will concoct their fashion content to spread the message of ‘fashion for good’ and inclusivity. Sponsored by young India’s favorite fashion brand, H&M, the show aims to tackle social issues that are prevalent in today’s digital-savvy generation. The theme calls for the budding fashionistas’ take on using their digital platforms to bring about a positive change, and challenge stereotypes and social norms that plague our society today.
The competition is bound to grow fiercer this time as several established fashion, lifestyle, and beauty influencers join the roster of contestants where each of them has an average follower base of around 40,000. That’s right! Not only are they talented but experienced in the world of fashion and content creation. The crowned winner will land an exclusive one-year influencer contract worth ₹1 million with Myntra as well as a one-year contract with MTV to be their Social Influencer in fashion.
Gracing this year’s show is the diverse panel of judges that include renowned actress and designer Sushmita Sen and Manish Malhotra, respectively, and one of our favorite influencers of all time, Mallika Dua. Not forgetting this season’s host, the super-talented MTV VJ, Gaelyn Mendonca, who will be guiding our contestants throughout the show.
So, kick back, relax and enjoy as India’s next fashion gurus battle head on for the much-coveted title.