Diversity in the workplace is a big asset – both for businesses and employees. Diversity brings in the ability to foster innovation, creativity and empathy, and business leaders realize that. At Myntra, we encourage and celebrate this culture! We spare no effort in ensuring that our workplace is one where employees have the confidence to express themselves and contribute meaningfully in their own unique ways.

The #BeYourself Campaign

#BeYourself campaign is our effort towards fostering a culture of inclusion at Myntra. It is a series of initiatives aimed at policy and infrastructural changes, internal and external speaker driven discussions, workshops and much more. Our objective is to create a culture where everyone feels welcome, where all can belong, and where employees can bring their full experiences and authentic selves to work every day.

What do we really mean by that?

We firmly believe that it is our people who make our business innovative and deliver the best customer solutions. It is a proven fact that all business processes are positively impacted by diversity of thought.

For us, #BeYourself is about sharing our similarities and celebrating our differences in every aspect – be it gender, sexual orientation, educational background, personalities, skill sets, past experiences or religion.

The Journey So Far

We launched this initiative through a thought-provoking session with Srini Ramaswamy, Senior Advisor, NASSCOM D&I Regional Council & Co-founder of India’s first Diversity & Inclusion consulting firm. He spoke on the importance of diversity at the workplace, the challenges, and the steps we can take towards creating an inclusive culture. We have also organized workshops for our senior leadership, aimed at Demystifying Diversity & Understanding Unconscious Bias – to help them gain perspective on how to sidestep our biases and provide a supportive environment for diverse talent groups.

As part of our ‘WeforShe’ initiative, which is aimed at creating an equitable and supportive environment for women employees, we have conducted a series of brown bag sessions with women employees, in an effort to understand and resolve the challenges they face at the workplace. One of the key launches for us under this umbrella has been the ‘Motherhood and Beyond’ program, a holistic program aimed at supporting women employees planning to or going through the Maternity Journey. This includes a series of initiatives like–providing coaching to managers to support their team members during this time, counseling for expecting and new mothers and ensuring their smooth transition back to work, in addition to periodically connecting with them and supporting them through the journey.

One of the key infrastructure changes we have made is to introduce reserved parking for expecting mothers and differently-abled employees. We also have an in-house crèche in Bangalore for our employees. We believe this will go a long way in helping our employees find work-life harmony and be stress-free while they pursue their career aspirations. We are also working towards creating a community for LGBTQIA+ employees and allies.

Diversity for us is not a mere number or a metric, but a mindset. We believe in truly creating #AWorldOfAwesome for everyone who works here!