Big Billion Days is, er… are back. With one noticeable change: Four extra days of shopping madness. Here’s what you need to know.

For months, Flipkart has been preparing for the Big Billion Days sale—scaling up the back-end technology and supply chain operations. This year, the sale will stretch beyond just one day. Starting on October 13 you can shop all the way until October 17. No excuses.

Exclusively on the mobile app

There’s one big change in this year’s Big Billion Days format. It’s happening exclusively on the Flipkart Mobile App. Why? Over the last one year, we have observed a growing base of buyers that prefers shopping on the go. In fact, over 75% of the overall customers shop on their mobile devices.

More sellers, more offers, more discounts

Another major change is that Flipkart has completely moved to a marketplace model. What this means is that over 40,000 registered sellers from India will be selling over a million products, spread across 70+ categories. Expect humongous discounts, unlike anything you have seen this year. From apparel to mobiles and furniture to large appliances, customers can shop across a range of categories during this five-day long shopping extravaganza.

Myntra joins the bandwagon

This year, Flipkart also has a new partner in the sale. Myntra, the leader in personalized fashion shopping, joins Flipkart for the five days with a curated selection of products and great offers.

Tips, hints and daily updates

Flipkart Stories, newly unboxed, will bring you daily updates on what to expect on each of the five days of the Big Billion Days sale. Here’s what to expect: stories and information, app tips and tricks, shopping tips, gifting ideas, details of discounts, as well as contests and giveaways.

Get ready for Big Billion Days. Five times the excitement and a billion times more fun.