India’s biggest fashion and lifestyle event, the End of Reason Sale (EORS), is around the corner. From June 19 to 22, customers across the country can choose from more than 3000 brands, over 8 lakh styles and that too at attractive price points. We expect approximately three million people to shop during EORS 12. Most importantly, they can do so from the safety of their own homes. We are leaving no stone unturned to ensure the safety of everyone involved – employees, partners and customers.

Over the last two months we have observed a strong demand for categories such as personal care, lounge wear, lingerie and kids wear and expect this trend to continue. Alongside these, other categories such as fashion essentials, women’s ethnic wear, active and sportswear are also expected to do well. Some of the most popular brands customers can look forward to include Allen Solly, Louis Philippe, Lacoste, Calvin Klein, H&M, Nike, Adidas, Puma, Roadster, HRX, Mango, Forever 21, Rowdy, Tommy Hilfiger, Wrogn, Jack & Jones, Flying Machine, The Humbl Co., Marks & Spencer, All About You, House of Pataudi, Mast and Harbour, Dorothy Perkins, W, Biba and Global Desi, among others.

Moreover, we have also launched 50 new brands on our platform ahead of the event, including prominent names such as Chicco, Khadims, Charles & Keith, La Senza, Globus, GANT and Budweiser.

Safety at every touch point

Safety is a priority for us and we have taken multiple steps to ensure a safe shopping experience for our customers during the End of Reason Sale. Employees, delivery personnel, MENSA partners and brand partners are following numerous protocols on safety, right from the warehouse to the point of delivery. These include following strict social distancing norms, regular temperature checks, frequent sanitization of facilities and delivery bags, ensuring use of PPE at all times, frequent hand sanitization and more.

Our delivery partners, under the highly successful Kirana model or MENSA (Myntra Extended Network for Service Augmentation), will play a major role in last mile delivery in the upcoming EORS. Over 15,000 Kirana partners will cater to 75% of the overall deliveries spanning 300 cities. Besides improving last mile deliveries, this also provides an impetus to the earnings of our partners that are directly linked to the number of deliveries they do.

Our partners have been trained to do contactless deliveries and follow all hygiene protocols. Even customers are strongly encouraged to use digital modes of payment and undertake contactless deliveries.

In addition to that, we have also tied up with 50+ brands to enable direct delivery of merchandise from the stores to the consumers’ doorstep, enabling brands to reach a wide base of customers, in a safe way.

Expanding reach

Every year, we see a significant growth in new user and customer acquisition as a result of the End of Reason Sale. This year we are expecting an even larger audience reach by focusing more on customers from Tier 2 and 3 cities across the country. We offer a strong value proposition to our customers in the form of brands, styles and designs at the best prices and are expanding our reach to over 27,000 pin codes with a million shipments every day.

Technologically speaking, we are ready to handle 7.5 lakh concurrent users, and process 20,000 orders per minute at peak.

In the era of the ‘new normal’, this edition of EORS will also be the first time when the entire event is managed by us remotely and digitally. Live video conferencing has become an indelible part of our lives. We also have a dedicated central virtual war-room for tactical problem solving across all phases of the event.

As India’s leading and most trusted e-commerce platform, we are ready to cater to customers across the country. We urge our customers to stay safe and make the best of EORS 12!