Blending Bandhani, Wool and Many Motifs

“It Felt Love”, the latest collection by seasoned designer Rahul Mishra wowed the Paris Fashion Week in 2016. With a concoction of Indian handicrafts and contemporary designs, the mix of porcelain and pottery patterns, the Bandhani work on silk and Merino wool, along with intricate Indian draping techniques, Rahul is the talk of the fashion circuit around the world. His philosophy of handmade and sustainable fashion truly reflects in his designs.

Rahul’s passion for sustainability and his trademark for use of wool bagged him the International Woolmark prize for 2013/14, making him the first Asian to ever win this coveted award. His love for wool and the immense respect he gives to traditional Indian weavers is best captured here by the Woolmark Company:


Originally from Kanpur, his passion for Indian handicrafts grew during his dissertation projects on Indian artisans, for which he travelled all over India, while studying apparel design at NID, Ahmedabad. It was then that he realized that empowering these modest skilled craftsmen of India, was something that he was deeply interested in.

blending bandhani

Rahul-Mishra-Myntra

As a fellow mentor and advisor to the Myntra Fashion Incubator, designer for Myntra’s brand DressBerry, mentor for Myntra’s two in-house brands – Pluie and Suo, Rahul is an inspiration and role model for many within Myntra.

Rahul’s work philosophy can be best described in his own words, “My idea is to create new jobs which help (people) in their own villages – I take work to them rather than calling them to work for me. If villages are stronger you will have a stronger country, a stronger nation, a stronger world. So my entire idea, my entire philosophy, revolves around that. The product will go through evolution – it will change, it will improve, but a philosophy is what is constant.”

 

In recent past we have showcased Anita DongreVani Kola, Wendell Rodricks and Rina Dhaka, who are some of the prominent driving forces of Indian e-commerce and fashion industry. Watch out this section for more…

Related Articles

As we gear up for EORS, this Environment Day, these brands on Myntra talk about bringing fashion and sustainability together

Our brand partners share their excitement about participating in the latest edition of EORS.

Parents at Myntra share their excitement about the launch of Teens Store on Myntra

The one-of-a-kind Teens Store is a dedicated shopping alley for teenagers.

Five products from coveted French natural skincare brand, Caudalie, that you must try on Myntra Beauty

The Caudalie skincare products are natural, plant-based and very effective.

Myntra Beauty Onboards Jeffree Star Cosmetics this EORS, and We Can’t Keep Calm

Now you can shop your favourite products from Jeffree Star Cosmetics right here on Myntra!

Ahead of EORS, Myntra Brings Popular American Tween Girl Brand Justice to Its Platform

Myntra is expanding its tweens wear category with the launch of American tween girls’ brands – Justice.

Here is why you cannot miss EORS 15

The nation's biggest fashion carnival event, EORS, is almost here!

Myntra launches international brand DeFacto on the platform and you’re going to love it

The brand offers more than 900 styles on the platform for men, women, and kids.

Myntra’s New ‘All About You’ Ad Campaign Featuring Chitrangda Singh Talks to the Woman of Today

The ad celebrates the quiet strength and the roaring spirit of the modern women.

Myntra Onboards Alluring Luxury Ayurvedic Brand Amrutam

The brand places a strong emphasis on sustainability.

Here is How Myntra’s Beauty and Skincare Segment Continues to Grow From Strength to Strength

The segment has been as resilient as ever.