Breaking the Social Stigma at Myntra Warehouses
In a bid to support women around the globe who continue to inspire and break gender stereotypes, Myntra decided to follow suit by bringing in women to join their logistics workforce across the country.
Logistics and warehousing are usually perceived to be male bastions. Myntra wanted to prove that even women can perform exceptionally well if given the opportunity to do so. Meet Meenu, Soni, Dharamshakti, and Jashwanti, few of the women proving this on the ground.
Breaking the social stigma and stepping out to work has been a woman's biggest challenge. That's why, at Myntra, we are on a mission to empower these women by creating a platform for them to shine. Let's hear from the women who bring the WOW factor to Myntra's warehouses!#AWorldOfAwesome
Posted by Myntra – A World Of Awesome on Monday, July 8, 2019
Myntra took its first steps by hiring these women in 2018 in their Binola warehouse in Haryana. It meant a great deal of effort from their HR and Operations team who really helped in reaching out to these women from different villages, and meeting their families to talk about their opportunities.
Proper guidance and coaching were provided right from the beginning and today, Myntra employs a little over a thousand women in their warehouses across India.
“This started as a small step to increase diversity in our workflow and has now become a big initiative for us,” says Manish Pansari, SVP – Supply Chain. This has also made a tremendous difference in the lives of these women; they have become a true breadwinner for their families and are now able to support them independently.