Celebrating Success At Myntra Tech Threads

A riot of colours, a dab of culture, a dazzle of celebrities and a splash of brands – these are some of the highlights of Myntra’s 6th brand summit, Tech Threads. The launch of its very own handloom brand Navibhu, and the fashion show that accompanied the launch was a spectacular affair. Another fashion show, Splash by Landmark, added the celebrity oomph with Bollywood star, Esha Gupta, as the showstopper.

Here are some pictures from the day:

Myntra Tech Threads

Myntra Tech Threads

Myntra Tech Threads

Myntra Tech Threads

Myntra fashion show handloom brand launch

Smriti Irani launches Myntra handloom brand Navibhu

Tech Threads 2017 was also a chance for Myntra to showcase how it is leveraging technology to fuel its next phase of growth, with the launch of two breakthrough technology innovations – Rapid as a Service and Myntra Mirror. While Rapid as a Service is going to use Artificial Intelligence (AI) to design new brands, like Myntra is already doing with Moda Rapido and Here&Now, Myntra Mirror is going to use AI to improve the brand-customer interface. The latter will engage with customers and provide feedback regarding their ‘look’ based on style, fit, brand and seasonality.

Related Articles

Myntra Onboards Alluring Luxury Ayurvedic Brand Amrutam

The brand places a strong emphasis on sustainability.

Myntra delivered a 100% plastic-free BFF, an initiative to continue for all future deliveries!

Taking our commitment to sustainability a notch above.

This former CA aspirant-turned-entrepreneur shares her journey with Myntra, and her plans for the festive season

When you meet Aditi Garg, the first thing you will notice is her passion for artificial jewellery. A driven startup....

Myntra Big Fashion Festival: How these women-led ethnic wear brands on Myntra are gearing up for the festive season

The three brand partners share their journey with Myntra so far, and their expectations from the BFF.

Myntra is Among the Top 50 Best Workplaces for Women in India

It is a testimony to our continued commitment to creating an inclusive culture.

Here is How Myntra’s Beauty and Skincare Segment Continues to Grow From Strength to Strength

The segment has been as resilient as ever.

A tale of two sisters who grew their business manifold with the support of Myntra

The journey of EROTISSCH, a brand that encourages women to embrace and be comfortable with their bodies and promote....

Myntra Becomes the First E-Commerce Player in India to Partner with Better Cotton Initiative

With this partnership, Myntra will continue to source sustainable cotton for its in-house brands.

Urbanic is on Myntra and We Can’t Keep Calm!

At Myntra, we thrive on driving unique collaborations and partnerships in our endeavour to bring the trendiest styles....

All You Need to Know About Our Latest Sportswear Addition – the Iconic British Brand Slazenger

The British sportswear brand is available offers the best of activewear fashion.