Celebrating Success At Myntra Tech Threads

A riot of colours, a dab of culture, a dazzle of celebrities and a splash of brands – these are some of the highlights of Myntra’s 6th brand summit, Tech Threads. The launch of its very own handloom brand Navibhu, and the fashion show that accompanied the launch was a spectacular affair. Another fashion show, Splash by Landmark, added the celebrity oomph with Bollywood star, Esha Gupta, as the showstopper.

Here are some pictures from the day:

Showstopper Myntra tech threads Esha Gupta

fashion show handloom brand Navibhu Myntra

Myntra handloom brand launch fashion show

Myntra handloom brand sari

Myntra fashion show handloom brand launch

Smriti Irani launches Myntra handloom brand Navibhu

Tech Threads 2017 was also a chance for Myntra to showcase how it is leveraging technology to fuel its next phase of growth, with the launch of two breakthrough technology innovations – Rapid as a Service and Myntra Mirror. While Rapid as a Service is going to use Artificial Intelligence (AI) to design new brands, like Myntra is already doing with Moda Rapido and Here&Now, Myntra Mirror is going to use AI to improve the brand-customer interface. The latter will engage with customers and provide feedback regarding their ‘look’ based on style, fit, brand and seasonality.

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